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New AdWords Delivery Method Options

     
9:04 am on May 15, 2006 (gmt 0)

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I saw this in one account today. You can choose either:

Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible

Standard is the default but you can switch to accelerated if you like. These options are for showing your ads over the course of a day.

1:01 pm on May 15, 2006 (gmt 0)

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Hmm.... I am not so sure what is the meaning of these options.
Ok, Standard is more or less clear, but what does "accelerated" mean?
2:20 pm on May 15, 2006 (gmt 0)

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Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible

If your budget cap is *less* than the amount you'd naturally spend if you had an unlimited cap, Standard will "smooth" your budget over time (i.e. ads will run throughout entire time period, but at a slowed pace) while "Accelerated" will blow through your budget as quickly as possible (i.e. ads will run at full strength, but will be deleted prior to end of time period).

12:43 pm on May 17, 2006 (gmt 0)

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I afraid that there are going to be people pushing me out of my usual spots during peak hours by going Accelerated. If it happens Im going to have to schedule times everyday to switch to Accelerated.
1:07 pm on May 17, 2006 (gmt 0)

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If it happens Im going to have to schedule times everyday to switch to Accelerated.

I wish we could schedule this instead of having to turn it on/off manually

1:59 pm on May 17, 2006 (gmt 0)

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That is the one thing I like about MSN's new service. You can set the time that your ad shows. I wish Google would take note of this feature.
2:09 pm on May 17, 2006 (gmt 0)

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"That is the one thing I like about MSN's new service. You can set the time that your ad shows."

Yes fr8vcd this will be a nice utility when it works. Have you checked to see that is actually works currently with MSN? If I am having as much trouble with ads going live by me manually resuming campaigns, I can't help but think currently their automated option of when to display ads has reliability issues.

2:32 pm on May 17, 2006 (gmt 0)

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so the point of accelerated is to pay as much as necissary to blow your budget as early in the day as possible.

this is Google's way of allowing day parting without actually adding a useful feature.

2:53 pm on May 17, 2006 (gmt 0)

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"Have you checked to see that is actually works currently with MSN?"

I have yet to catch an add running at night. But more factors like budget may have kept it from running. So I cant say for sure if it truly is working or not.

5:01 pm on May 17, 2006 (gmt 0)

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What are the instances when you would NOT want your ad to run 24 hours/ 7 days a week? I don't understand why you wouldn't want leads/sales from people at night when your advertising costs are lower?

Anyone?

5:44 pm on May 17, 2006 (gmt 0)

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Hi ccam96,

Here are two reasons for maybe not wanting 24x7 display of ads:

1) You might want only to show in local business hours "following the sun" if your primary target is commercial use.

2) You might want to (well, I want to!) take up slack capacity in my system as certain hours of the day, but not otherwise (marginal costs for use of existing equipment, etc).

Rgds

Damon

6:42 pm on May 17, 2006 (gmt 0)

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In the past I had considered turning off my ppc campaigns after normal business hours but to my surprise alot of leads come in after 6pm and even on weekends.

Not everyone in a business environment has the time to search for everything they need during traditional hours. And if you are targeting other countries than I can't see ever turning them off.

Obviously this is true for some businesses and not for others.

6:59 pm on May 17, 2006 (gmt 0)

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It's going to help with clients that can't get their heads around why their ads might not be showing all the time on a riduculously low monthly spend, though. Next time they moan I can just switch it on and say "your good until Friday, then wait until next month" :)

I'm glad it's there. We also get to near the end of a month and we've underspent the budget. This should help with a quick fix.

8:04 pm on May 17, 2006 (gmt 0)

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It's going to help with clients that can't get their heads around why their ads might not be showing all the time on a riduculously low monthly spend, though.

Why don't you lower their max CPC? This way you will lower your costs under the budget level and the client can see his ads showing all the time.

8:59 pm on May 17, 2006 (gmt 0)

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FYI - FAQs here:
[adwords.google.com...]
5:00 am on May 18, 2006 (gmt 0)

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Why is this useful?
Spoilt-brat-voice: I want my clicks and I want them NOW!

Perhaps it's for ads flying close to the wind so you can get as many clicks and impressions as possible before the manual reviewer gets to check the ad copy...

1:45 pm on May 18, 2006 (gmt 0)

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"when you would NOT want your ad to run 24 hours/ 7 days a week?"

When I run my ads outside of time-a to time b my conversion drops like a brick. thats the reason that I dont run a couple of my ads 24/7.

2:28 pm on May 18, 2006 (gmt 0)

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Ok, so if I understood it correctly, this has some influence only if your budget is below what G estimates.
Otherwise, it makes no difference. Am I correct with this?
7:51 pm on May 18, 2006 (gmt 0)

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We get best ROI from the people who click from 8 am to lunchtime-therefore we would rather spend our or $$$ early in the day and not worry about the evening browsers
7:58 pm on May 18, 2006 (gmt 0)

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Ok, so if I understood it correctly, this has some influence only if your budget is below what G estimates.
Otherwise, it makes no difference. Am I correct with this?

Mike, you are exactly right. And this is the reason, why is most of these comments totally wrong.

Do they want their ads run 24/7? Lower the bids. Do they want run it only during some hours? This feature will not help much.

5:37 am on May 19, 2006 (gmt 0)

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Why would you want to go accelerated unless your targetting when people might click your ads?

If I'm selling ring tones I'm not going to be selling any from midnight til 7am I would think. Kids are sleeping.

8:30 am on May 19, 2006 (gmt 0)

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This feature is going to bring more variability to where your ads are shown as more and more bidders are going to be coming in and out during the day.
2:59 pm on May 19, 2006 (gmt 0)

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Another good example of why to restrict the hours an ad is displayed would be the following:

I'm selling an ebook on how to beat insomnia to North Americans, I bet my conversion rate would be a lot better in the middle of the night then it would be at noon ;)