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Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible
If your budget cap is *less* than the amount you'd naturally spend if you had an unlimited cap, Standard will "smooth" your budget over time (i.e. ads will run throughout entire time period, but at a slowed pace) while "Accelerated" will blow through your budget as quickly as possible (i.e. ads will run at full strength, but will be deleted prior to end of time period).
Yes fr8vcd this will be a nice utility when it works. Have you checked to see that is actually works currently with MSN? If I am having as much trouble with ads going live by me manually resuming campaigns, I can't help but think currently their automated option of when to display ads has reliability issues.
Here are two reasons for maybe not wanting 24x7 display of ads:
1) You might want only to show in local business hours "following the sun" if your primary target is commercial use.
2) You might want to (well, I want to!) take up slack capacity in my system as certain hours of the day, but not otherwise (marginal costs for use of existing equipment, etc).
Not everyone in a business environment has the time to search for everything they need during traditional hours. And if you are targeting other countries than I can't see ever turning them off.
Obviously this is true for some businesses and not for others.
I'm glad it's there. We also get to near the end of a month and we've underspent the budget. This should help with a quick fix.
It's going to help with clients that can't get their heads around why their ads might not be showing all the time on a riduculously low monthly spend, though.
Why don't you lower their max CPC? This way you will lower your costs under the budget level and the client can see his ads showing all the time.
Ok, so if I understood it correctly, this has some influence only if your budget is below what G estimates.
Otherwise, it makes no difference. Am I correct with this?
Mike, you are exactly right. And this is the reason, why is most of these comments totally wrong.
Do they want their ads run 24/7? Lower the bids. Do they want run it only during some hours? This feature will not help much.