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Ready to give up.

     

luke175

7:30 am on May 14, 2006 (gmt 0)

10+ Year Member



I've been running a campaign for the last year that has brought in a good ROI. For the longest time I was paying about .12 a click then it went up to .14-.15 or so. Low, I know but my product is also fairly inexpensive.

Over the last few months my minimum bid price is now .25, a huge jump when you are buying tens of thousands of clicks.

Now, over the last few months my conversion has gone WAY down- horribly down. I've checked everything.

I suspect it is Google's poor content advertisers delivering crappy clicks.

I searched my referrer logs and over 70% of my traffic just comes from "pagead2.googlesyndication.com" while no other sites looked suspicious.

How can find out what is going on? I'm about ready to close my Adowrds campaigns for good. I would just pull the content ads however, my content ads are responsible for about 80% of my business.

Is there is anything else I can do? And is there any way to tell who is responsible for the crap traffic?

Green_Grass

8:44 am on May 14, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Turn off content and then check conversions.. If the problem persists, maybe it is time to make changes to the landing page of your website?

I personally have equally good response on both Search and Content and will not turn content off for most campaigns..

I still feel , you cannot get the large no. of clicks (as G provides ) on any other paid advertising as yet...

Cakkie

9:22 am on May 14, 2006 (gmt 0)

5+ Year Member



Check your logs, the entries coming from pagead2 should also have the site the ad showed on in the referer url.
Visit that site, and if it's crap, exclude it in your campaing.

luke175

9:57 am on May 14, 2006 (gmt 0)

10+ Year Member



Check your logs, the entries coming from pagead2 should also have the site the ad showed on in the referer url.
Visit that site, and if it's crap, exclude it in your campaing.

Where would this be? I pulled the logs and just see the pagead2, nothing more.

luke175

10:08 am on May 14, 2006 (gmt 0)

10+ Year Member




Turn off content and then check conversions.. If the problem persists, maybe it is time to make changes to the landing page of your website?

I personally have equally good response on both Search and Content and will not turn content off for most campaigns..

I still feel , you cannot get the large no. of clicks (as G provides ) on any other paid advertising as yet...

Did this long ago, no change with search clicks, just content. I'm stumped still.

wired in asia

2:27 pm on May 14, 2006 (gmt 0)

5+ Year Member



sorry luke175

you mean conversations as in ‘google conversation tracking’, i.e. impressions > clicks > sales leads?

or impressions to clicks (CTR)?

or clicks to sales leads as recorded on your end?

luke175

8:02 pm on May 14, 2006 (gmt 0)

10+ Year Member



or clicks to sales leads as recorded on your end?

The above is what I'm referring to. I use Google conversion tracking but it's not always reliable so I don't count on it.

My ads in MSN Adcenter are still converting as usual, my affiliates are still converting as usual, my paid ads are still converting as usual, however, my Google ads are in the toilet.

I have gone from spending upwards of 10k to less than half of that and soon to be none.

I've poured over my logs and can't see anything. Google's search results do not bring nearly the traffic that their content does, 80% of my traffic has come from content ads.

A few months ago is when this started, I went from a 2% conversion to about a .005% conversion. It has to be because there is a large site delivering my garbage content traffic, that's all I can figure.

Google has really dropped the ball it seems by signing up all these new partners that other SEs kicked/dropped and now we pay for it.

wired in asia

3:01 am on May 15, 2006 (gmt 0)

5+ Year Member



Ok let's say you have a good ad, i.e. CTR rate is high, that would indicate your site logic is to blame (layout, sales pitch, ordering process). If you have not changed your site layout other factors may apply (new competitors etc..).

If you now check your stats (average number of pages viewed, nationalities, browsers used etc) and compare all to historical data you should be able to make out what has changed.

I am just curious, what makes you say that google conversation tracking is unreliable?

Cakkie

7:35 am on May 15, 2006 (gmt 0)

5+ Year Member



Check your logs, the entries coming from pagead2 should also have the site the ad showed on in the referer url.
Visit that site, and if it's crap, exclude it in your campaing.

Where would this be? I pulled the logs and just see the pagead2, nothing more.

I mean the raw access logs of your webserver.
The referer field contains something like:
http: //pagead2.googlesyndication.com/pagead/ads?client=ca-pub-XXX&.....&url=http%3A%2F%2Fwww.example.com%2Ffolder%2Findex.html&color_bg=...

The url part is the url the ad showed on. Do note that this url is urlencoded, so you'll have to decode it yourself ( %3A = :, %2F = /, so the url in the above example was http://www.example.com/folder/index.html )

hughie

12:18 pm on May 15, 2006 (gmt 0)

10+ Year Member



Luke, We've seen huge increases in minimum CPC, we've done everything Google told us to do and nothing changed.

They've basically broken the system and don't know whats going on. We couldn't be more relevant to where we're advertising, we get 7-8% click thru rate in our key terms and we're a direct merchant.

If you speak to them they just reel off the "quality score, automatically calculated, be specific with your ad groups.. yada yada yada" yet there are ads apearing in the same list that are totally off topic, with nothing but overture ads on their landing page.

 

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