NEW TO ADWORDS - Great Results but need help?

Maximizing Performance from AdWords

[Sports Workout]

Hi all, I am new to webmasterworld as of today (pondering joining for 6 months) and also new to AdWords.

I have a large site with over 30 categories of products. I just started using adwords with incredible results. But like all good ecommerce sites, I'm looking to really maximize my results.

I'm looking for an extremely experienced google adwords user that knows all the ins and outs of what works and what doesnt. I have some questions about what content works best, exact matches vs negative and broad, and how I should run my ad campaigns.
of course i'm willing to give monetary reward for this help. let me know! these posts are already helping a lot!

[jeremy goodrich]

Welcome to WebmasterWorld! Glad you took the plunge & joined up, trust me - it's far more helpful being a member than a lurker.

To your questions, AdWords work best when you have everything targeted - ads, copy, & landing pages - to the same set of words.

Conversion rates - well, test two versions of the site - see which work best - run multiple ads at the same time - see which get the best combo of click thru & conversion to sale :)

The advice here is free - there is a commercial exchange forum, if you'd like to post to solicit paid help.

Cheers, & good luck.

[Sports Workout]

jeremy,
thanks for the fast reply!

about conversion rates - how can I measure? I can get a list of my sales from my site, but how do find out if they came from adwords or not?

[jeremy goodrich]

Put the http_referrer in a cookie.

Log that into a db. Track, when they make a purchase, based on the 'cookie' to see where they originated.

That's one idea - there are lots of other ways to skin the cat too, including different toll free numbers for different ads, etc. Lots of options. Just be creative, think outside the box (I begin to loathe that expression though...) and read everything written on WebmasterWorld about conversion rates, tracking, marketing, promotion etc - then, go back & read it again :)

[JoeHouse]

Hello Sports workout

I too recently joined adwords. However I must admit as of yet I have very good traffic from it but no sales.

My site is new and I was told by many professionals that its a great site that should do very well in regards to sales.

I was wondering if you can give me some pointers as to what you are doing to get these ROI's on your ads.

I only have one product that I sell but its a very competitive market. Any suggestions? Thanks.

[eWhisper]

If you have very good traffic and little sales, odds are that the site is not stickly enough or easy enough to use (without seeing it, I'm making generalizations of course). Track what pages visitors are viewing, and what page they are leaving your site. Often, you can pinpoint where you are losing most of your traffic and then can change that page to drive customers to buying the product instead of leaving your site.

It's easy to get buried in site statistics, collect them all, and then only look for the ones that you need atm or help you get a view of your site's picure.

[Harwich]

I also get good traffic from adwords, good click throughs on my ads but poor conversion on my site. I run about 1/600, am beginning to think it is an issue with my site.

Because of the low conversion rates the google ads is pretty much a break even for me, it costs as much as I make from it.

[sagerock]

There are more and more tools that will help you track conversions directly from your pay per click campaigns. So you can know exactly what engine and what phrase is working for you. You might check out this thread:
[webmasterworld.com...]
I actually found that link searching for 'conversion tracking' on Google. There are some other good reference points there as well.