Exact match + phrase + broadmatch all of them?

Cases to use all three

[silverbytes]

A city name I'm targetting is composed by 3 words let's say

The + something + more

Using "the something more" works good because people looking something related to that city triggers the ad.

I wonder If I still should add same term using [the something more] and
the something more

too.

I really don't understand if keeping terms working in phrase is the best option...

[ConfusedWriter]

That's a great question. For the countless adgroups I have, I try to make sure to include both exact as well as broad matches, ie: [buy this widget] and buy this widget.

I've had pretty good success with this, even though there should be a good amount of overlap.

I'd love to hear someone elses thoughts on this as well.

[Hubie]

bump!

this is a very important topic not discussed enough

[silverbytes]

And seems to be not enough answers...

[TerriGW]

This thread is helpful:
[webmasterworld.com...]

[fischermx]

Yes, it is important to have both the broad and exact match versions of your must popular keywords.
I didn't realize that, until I found recently that adding those got me some extra clicks without having to bid higher.

[Israel]

Using all 3 match types is a tried and true method of testing keyword effectiveness. I generally use all 3 variations if I feel they have potential for clicks.

However, I swear that I read in, I believe the "Official" Adwords discussion group that Google was going to concentrate on showing more [exact] matches and fewer "broad" or phrase matches.

1) Did I hallucinate that? I was extremely ill recently.

2) If it is true, does anyone have any observations they care to share with us?

3) Myself, I've noticed that until yesterday, I had half my usual number of impressions in the last few weeks. Impressions each day had been very constant and predictable prior, generally 40,000 a day.

My CTR has been double what it was, but fewer sales for no discernable reason.

---

Can someone bring me and others up to speed on this? I'll bet most noticed something radical was changed yesterday. Impressions were back to 2/3 of normal and the vast majority of my "Inactives" came to life although I did nothing.

Thanks for any insights!

Israel

[eWhisper]

Here's a good post on the subject:
[webmasterworld.com...]