Timed Campaigns

[Quantam Goose]

Thought somebody might have some advice on this. Metrics show very little useful clicks during the hours 10pm to 7am - just browsers. I started disabling all campaigns during that time period. Does Google penalize campaigns for going on or off line?

[DamonHD]

Hi,

That rather depends on where your readers are in the world relative to you.

It would be very nice (AWA *pretty pretty pur-lease* B^>) to have at least a "show these ads only in/out of local working hours" or "boost/drop my CPC/budget in/out of local work hours" at (say) an ad-group level to roughly capture the local work/non-work clicks following the sun.

AFAIK there is no penalty for enabling/disabling during the day, though presumably the budget computations and automatic ad pacing get more tricky for all parties concerned...

Rgds

Damon

[AdWordsAdvisor]

I'll pass your feedback along this evening, DamonHD. Thanks. ;)

AWA

[DamonHD]

Thanks AWA!

Rgds

Damon