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..Cheap source of clicks. I think one needs to persevere a bit for the adwords system to get the 'right' places to place your ads for the best CTR. ...
But if you mean site oriented campaings, that's a different thing. I belive you can select a few sites that may work for your keywords, but picking 1 by one and testing conversions is a huge task...
My conlcusion is that since the Content network can be fine-tuned using the site exclusion rules, while the Search network cannot, the Content network can result in better ROI than the Search network.
I guess , I was not very clear. My conversions on 'Content ' clicks are as good as 'Search 'Clicks.
At times CTR on Content Network is better than Search Network. Maybe because my ads are displayed much lower down on Search ( as I keep bid prices low) while on content position 8 or 9 is also O.K.
G has taken 3 months or so to find ' the right ' places (sites) to place my ads for best results. The G algo is not all useless! At times it works also. I understand that I have no control over Content placement ( except in site targetted CPM campaigns which have horrible CTR and worse conversions for me).
I like to pay low for my visitors so I guess, I find Content clicks good.
since the Content network can be fine-tuned using the site exclusion rules, while the Search network cannot, the Content network can result in better ROI than the Search network.
If you found an easy way to do it please share it.
I find content network a source of clicks and ads showing in non related sites.
I get reasonable cost-per-conversion on all G's networks, but ONLY if:
1) I carefully target by language and country.
2) I have *lots* of negative keywords.
3) I block really egregious traffic (by source URL) that I see coming in (content network).
4) I keep a keen eye on max CPC, etc.
5) I'm prepared to reduce volume to keep down cost-per-conversion.
6) I'm prepared to temporarily turn off a particular network for a while if the traffic goes very bad, eg possibly because of some fraud event going on elsewhere, such as a teenager clicking their way to a "I've just been banned for NO reason" email...