Can we trust Goggle's Traffic Estimates

How can Goggle's Traffic Estimates becom reality

[ensute]

I can expect, so G. ad's perfomance estimates , 800-1069 clicks per day for my ad.
What would you do to reach the estimates?
Have you any experiences (good or bad)?

ensute

[netmeg]

I've never found the estimates to be anywhere near accurate - I don't even look at them anymore. The only way to get a reasonable estimate is to run your ads.

[ensute]

thanks netmeg for taking time to respond to my post

ensute

[dave741]

I've never found the estimates to be anywhere near accurate - I don't even look at them anymore

The same for me.

[econman]

In my experience Googles estimates have proved to be utterly and completely worthless -- they don't even provide a tiny hint at what will really happen with respect to a specific keyword, or what will actually happen if you increase or decrease your bid.

[ThreeMikes]

Traffic estimator might be one of the most worthless tools I have ever experienced; the adwords folks universally agree that there is no semblance of reality -- I think it might just be some weird psychological experiment or random number generator.

Which reminds me of a related and completely worthless tool: the budget optimizer, which tries to maximize clicks in a campaign given it's daily budget by adjusting adgroup CPCs. Given that it must be related to whatever algorithm pumps out the Traffic Estimator gibberish, it too is a useless tool. Shame on you google!

Mike

[Wlauzon]

I have found it close for the really common keywords - but we never use those, as they are always too generic and too expensive.

So the short answer is no. Put up every keyword you can think of and watch it close for a couple of days. And make sure to use negative keywords where appropriate.