Maybe one of you can figure this one out as I am out of ideas why this can happen. I have been seeing big ups and downs in my adwords campaigns, (number of impressions, clicks etc) and this has been going on for a few weeks.
I went through my stats and compared them with another account and both accounts have the same language setting, all regions shown, both have almost the same max cpc and daily budgets. Both only have search activated and not search network or content
My campaign for a certain day for [widget123] has 220 impressions and 100% served and the other other account has [widget123] has 1900 impressions and is only activated 12 hours per day while mine is activated 24 hours per day. Neither campaign ever gets near their daily budget
I have checked everything and it simply doesnt make any sense to me. I got a bad headache, anyone an idea what can be the reason for this big difference?
If you are trying to get 2 adverts to show at the same time for 2 sites owned by yourself then expect to see impressions go down to 0 for both at some time in the future.
If there is a legitimate reason for what you describe then I'm at a loss to explain it.
Another strange thing is that I tested the option where you can select where your ad should show and where not and I tested one campaign which should not have shown in one country however it still showed there ( this was not for 5 minutes but a long period of time) Whats the use of having that option and then its not worlking
