I have searched but cannot find an option to set my daily budget on each of my campaigns to "unlimited". Is this option available or do you just set your daily budget to some astronomical number to make it unlimited?
Thanks
o you just set your daily budget to some astronomical number to make it unlimited?
Yep. You'll get a recurring message about how you'll run out of budget at that rate, but ignore it.
I forgot the name, but some class action lawsuit inspiring drug name is running at $22 on Yahoo Marketing...
Maybe your customer :P
Is this option available or do you just set your daily budget to some astronomical number to make it unlimited?
I've had a ridiculously high budget since day 1 to guarantee that I don't miss out on any searches. I've never been burned since Google can't possibly deliver that much traffic. It's never failed me in 3 years.
In fact, it's been alleged by many and I'm inclined to believe it, that you must go at least 2-3 times higher than Google's suggested daily budget for a campaign to show all the time.
Israel
Just remember that you should be prepared to spend whatever your maximum daily budget it. If there is something in the news that causes a huge spike in traffic for the keywords targeted you'll get the bill for the traffic.
And this is exactly why we put limits on many of our keywords. Had this happen just a couple of days ago, when CNN ran stories on wind power generators (which we sell).
The hits spiked up from around 50 a day to 300 an hour until it finall hit the limit at around noon.
And of course, those kind of hits NEVER result in conversions.
Just remember that you should be prepared to spend whatever your maximum daily budget it. If there is something in the news that causes a huge spike in traffic for the keywords targeted you'll get the bill for the traffic.
Sage advice, Skibum,
In my situation though, I've got at least 700 adgroups spread among the (debatable of late) limit of 25 campaigns. Since the keywords are highly targeted and diverse from one adgroup to another, I appear to lessen my liability.
Indeed, the only time I got burned was, as you say, in the case of a news story. A type of product was being widely publicized as being sold for charity for a single day. Of course, I was selling it for profit all along. Never read the news story either.
I only got hit for $60.00 in clicks, which pre April 5th. didn't have any meaningful impact on profits (whining in a different thread now :)!). Before I could predict the daily impressions within 5,000 on virtually any day. Guess I still can, just divide by 2.
Obviously you are correct, Skibum. With Adwords you're potentially playing with fire when you over-budget. I only wish Adwords would over-deliver some clicks now!
I'll shut up until I get back to the proper thread - "Sudden increase of CPC recently?"
Thanks for all your advice!
Israel
Skibum & I have some things in common. While I've never been on skis, I've always been a bum :)
Anyone else getting this?
