Content OR Google search result/network?

[hulahoop]

Hi,

Just want to take a poll if spending more money on Content Network or Google Result pages are better. What do you guys think?

[poster_boy]

If your goal is Conversion / ROI: Search. No contest.

If your goal is Branding: Probably Content.

[hulahoop]

I haven't done any Analytics or rather don't know how best to track if it is thru Adwords that I get my conversion.

How did you find out that it is through Search and not content where conversion is made.