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Might Be A Dumb Question

Do You Need To Sell Something To Use AdWords

   
1:25 am on Mar 29, 2006 (gmt 0)

5+ Year Member



My site is presenting information of new products to viewers and reviewing some of those products. This probably sounds a little dumb, but can I benefit from starting an AdWords Campaign?
4:08 am on Mar 29, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



can I benefit from starting an AdWords Campaign?

Can you benefit from more traffic?

No, you don't have to be selling anything. Google could care less. You pay for clicks, not for sales.

4:31 am on Mar 29, 2006 (gmt 0)

5+ Year Member



That's not a dumb idea.
5:07 pm on Mar 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

I use AdWords to raise awareness of my not-for-profit resources site, just as your local museum might advertise "events" to get people in through its doors.

Rgds

Damon

5:23 pm on Mar 29, 2006 (gmt 0)

10+ Year Member



You can benefit by having visitors sign-up to an email list, building up a database of those interested in your type of product.
10:34 pm on Mar 29, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



This probably sounds a little dumb, but can I benefit from starting an AdWords Campaign?

Not dumb at all!

Can you benefit from more traffic?

Exactly the right question to ask.

I use AdWords to raise awareness of my not-for-profit resources site, just as your local museum might advertise "events" to get people in through its doors.

One good example among many possibilities.

To all of the above I'd add that is really important to know what "more traffic" is worth to you - and manage your AdWords account accordingly.

If you decide to give it a try, I'd advise starting small until you've gotten the hang of things. Maybe try just a few keywords which are tightly targeted to a well-written about the exact same thing. Then send the user to the right page on your site, and work towards understanding if this extra traffic is working to your benefit. If it is, then think about growing the campaign...

One key point: never set your daily budget higher than you are comfortable spending. If the system suggests a higher budget, you need not go with that. If it does suggest a higher budget, though, it probably means that you have too many keywords - or that the keywords are too general.

BTW, one cool thing about AdWords is that there is no minimum term of service, nor is there a minimum spend.

AWA

5:11 am on Mar 31, 2006 (gmt 0)

5+ Year Member



Thanks for tips. Much appreciated. :)
1:17 pm on Mar 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As traditional publishers we use adwords simply to bring extra traffic into our online magazines.

The more visitors we have the more onsite advertising we can sell.

The more visitors who sign up to our sectoral newsletters the more advertising and sponsorship we can sell on that.

It works.

Syzygy

 

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