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Also, if you're paying per click, what's stopping the competitors abusing this and costing you more money?
Lastly, and more importantly, have any of you that consistently had number 1 or 2 position on the serps, and are now using adwords, what differences in returns have you seen, pre adwords and post adwords please?
Any help appreciated.
If you want to advertise on Internet, then you have to use Google Adwords.
Read the last 2 years of posts in this forum and you will know everything about adwords. For more official information read [adwords.blogspot.com...] regularly.
My website is ranked #2 for a highly competitive word and I still advertise on adwords. I want customers to reach my website by any means.
Google Adwords is much better option than Yahoo-Overture.
The one caveat I have encountered with some PPC, which has not been established with Google Adwords, is when you drop the program. That is rankings can diminish or totally disappear in some SE’s.
I was offered an adwords package that had a setup fee for one ad group which then had a bronze silver or gold package. Bronze=50 keyword phrases, Silver 100 keyword phrases etc.
The price proposed was Bronze £25, Silver £35.
That is all the info I got. How much is this offer really costing me? Is it saying that after paying the setup fee for one ad group I can choose 50 keyword phrases for an extra £25 for that particular month. Is there other costs I could expect. What happens if just one of those 50 phrases chosen is clicked on 50 times in the one day.
This doesn't sound like anything that Google offers.
Good call jtara. You are quite correct.
TMB_Brian, please be aware that AdWords is program with which you may create and manage on your own ad campaigns - with no minimum term of service, and no minimum spend required. It sounds as if a third party of some sort has made a proposal to you.
Some basic AdWords details here:
Lots more detail available here:
Google AdWords, done right, are the best thing since sliced bread. Thousands of motivated and targeted visitors who want what you are selling.
Google AdWords, done badly, can (like any bad advertising) be a complete waste of money.
I've generated sales from $0 to $20,000 per day using AdWords alone.
Specifically re your questions:
do tons of keyword research (find specific and targeted keywords that your prospects will use),
match your ad headings to the keywords you are bidding on,
use specific landing pages (if I click on your ad for 'red ferrari' take me directly to your red Ferrari page....not your home page),
read a book from an expert on it (there are a few about)
What's stopping your competitors from clicking on your ad?
Nothing really. Google do say they vigorously guard against click fraud but it's a tough one to measure. Do a search on anti-fraud measures for pay per click advertising.
But it's up to you - check your logs and alert Google to any suspicious click activity.
Difference in returns?
Yes, I've had high rankings and can compare to some degree the results (not well, because the top ranked pages organically tend to be home pages that have a reduced conversion rate).
Across a range of sites and industries I've seen a higher conversion from organic listings usually.
(Having said that I've had AdWords convert at 13% of visitors, whilst the site organically at # 3 for the same targeted keyword converted at just 1%.).
Lots of variables there that make that question a little difficult to answer with any absolute.
Hope that helps and good luck (get in and test, test and test).
I have actually turned my campaigns off because they have started price gouging with this "Quality Score" crap -- I have made many times more money with MSN adcenter than google ever...But then again, I got in early...
The quality score is a great idea, but it has flaws that have cut into my profit margin deeply.
And the customer service is lousy when it comes to explaining some of the deeper issues. I have still have yet to get answers to questions such as, "How do I optimize for misspellings so I am not paying $5/click, especially when in the past I have had a double-digit CTR?"
>offered an adwords package that had a setup fee for one ad group
Some people manage other people's Adwords account for a living (like me). It seems you spoke to one of those.
>Bronze=50 keyword phrases, Silver 100 keyword phrases etc.
The thing is - and I seen this in quite a few people's accounts, is that the main trick with Adwords is the keywords themselves. One of my clients had maybe 300 keywords in his account when I took it over. 24 hours later he had 3000. I don't know what it is now, but it'll be a lot more than that.
If you are only going to have keywords in the 100's then these are likely to be the most popular keywords, and you are going to be paying a fortune for them! You are going to need thousands and thousands of keywords - unless you've only one product, that is, and few ways to describe it. These thousands of keywords can often be had for very little money.
Then what you do is put conversion code on your pages. You can see which keywords made you money.
With my accounts I like to give a keyword so much leeway - $5 perhaps, and if it hasn't made a sale by the time $5 has been spent on it, its gone. How much leeway it gets depends on the client's profit margins.
Thats the great thing about online advertising. It used to be half your advertising was wasted and you never knew which half! Now you do know.
The second thing you need to do is keep refining your adverts so more people click on them. A rubbish ad might cost you $5 per click if no-one clicks on it much. A good ad might cost you 50c and they will both be in the exact same position.
Talking of position - the top spot might mean more clicks, but that doesn't always mean more profit. Watch your margins and find the best position for an ad to be.
There are other techniques too, but those are the basics. You need to know the basics even if you are going to let a third party run the account because all some of them do is throw more and more money at the top few hundred keywords till the client is bankrupt.
>How much is this offer really costing me? Is it saying that after paying the setup fee for one ad group I can choose 50 keyword phrases for an extra £25 for that particular month.
I don't know. But to seek to confine your advertising to one adgroup suggests they are unaware of some of the finer points of 'click through ratios' :)
>What happens if just one of those 50 phrases chosen is clicked on 50 times in the one day.
Well you do set a daily budget, but in reality what you should do is the first few days its running you watch that account like a hawk! Any keywords getting too many clicks means the price should be brought down.
That way you spread the clicks through all the keywords.
After you've done that, you basically spend the rest of your time making your ads more appealing, and moving stuff around very carefully.
Some of this work can be pretty tedious. Do you have any perfectionists in your family/organization? Control freaks? Any Virgos maybe?
Those are the sort you want. Buy them a couple of Adwords ebooks to read (PM me for recommendations), sit them in front of the computer with a budget and a mission and watch 'em go..!
The main thing we find is that you have to offer something special that people are really looking for -then they will find you. It has to be a reliable and available service or product. Your website must be crystal clear and visually arresting since most ppc clickers have a very short attention span.