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Adwords KW Tool now offers 12-month trend data

     
5:09 am on Mar 22, 2006 (gmt 0)

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This is really cool -- The Google Adwords Keyword Tool now offer a research feature that they call "global trends" - a 12 months snapshot of keyword searches on Google. In fact, there's a couple new enhancements to the tool that are well worth checking out. And absolutely anyone can check it out, because now it's all available externally, and you don't need an Adwords account:

[adwords.google.com...]

5:28 am on Mar 22, 2006 (gmt 0)

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Wow that's cool!
5:28 am on Mar 22, 2006 (gmt 0)

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It suffers from the same problem the keyword tool has always suffered from - inconsistent results.

Simply repeat the same keywords multiple times. You will get wildly varying results. And I mean WILDLY varying.

I initially thought it wasn't giving any results at all. But that was just because I picked a keyword that wasn't popular. I thought there might be a problem with Firefox. So, I opened it in MSIE.

Still got no results. So, I picked a more popular keyword.

Surprise, surprise. It worked in both MSIE and Firefox.

BUT - it displayed totally different results!

It's just the same old randomized results. Just with more pseudo-numbers added to keep us guessing.

It's also pretty annoying that you can't simply enter a keyword and see the data. You HAVE to "get more keywords" before you even get the option to select which colums to see.

6:51 am on Mar 22, 2006 (gmt 0)

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I wish there were search numbers attached to the keywords. I bet if they had that their server would crash under the load of every webmaster doing searches though. :)
9:35 am on Mar 22, 2006 (gmt 0)

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the version on [adwords.google.co.uk...] doesn't seem to work properly.

the .com and .fr give search popularity not the .co.uk

1:05 pm on Mar 22, 2006 (gmt 0)

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I wish there were search numbers attached to the keywords. I bet if they had that their server would crash under the load of every webmaster doing searches though. :)

Yes, it looks like they've cleverly represented all the useful information using graphics to try and thwart script-writers.

I can't believe this thread isn't jumping - do people not think this is biggish news? Although there are no numbers associated with the graphics, the monthly trends for keywords are extremely useful to help us decide which keywords/products to concentrate on at different times of the year. This is especially important when entering into new sectors.

arran.

1:35 pm on Mar 22, 2006 (gmt 0)

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Nice, not nearly as good as Overture but a nice suppliment, thanks G!
1:47 pm on Mar 22, 2006 (gmt 0)

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Well I'm either dumb or looking at a cached page - I don't see "global trends" anywhere!

Is it generating numbers like overture's tool? Where do I find the link / button for this?

2:17 pm on Mar 22, 2006 (gmt 0)

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Can't find it either.
2:41 pm on Mar 22, 2006 (gmt 0)

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Enter a keyword. Then press "Get more keywords". Then choose "Global search volume trends" from the "Show columns" pull down menu.
2:42 pm on Mar 22, 2006 (gmt 0)

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So the bottom line is its not that great?
3:14 pm on Mar 22, 2006 (gmt 0)

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So the bottom line is its not that great?

Lipstick on a pig.

3:35 pm on Mar 22, 2006 (gmt 0)

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The global trends feature is not available to me - I'm in Canada.
3:43 pm on Mar 22, 2006 (gmt 0)

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thanks
3:47 pm on Mar 22, 2006 (gmt 0)

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Well the global trends feature is available to me in Spain. Try the instructions set out by Bddmed above.

I think this is very useful. With my first search I can see some great ideas for filling the Jul/Aug revenue hole.

3:48 pm on Mar 22, 2006 (gmt 0)

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I need an adwords account to login, google account is not enough
3:54 pm on Mar 22, 2006 (gmt 0)

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... and another thing.

Search volume information, be it from Overture, Wordtracker or anywhere else, has always been poor.

An indication of RELATIVE search performance for related phrases is much more useful. If I already rank for one phrase, I know how much traffic I can get for it. Here I can see how much effort I should put into ranking for related phrases and synonyms. That's helpful. (As long as the stats are real. Maybe they're guff like O's!)

4:23 pm on Mar 22, 2006 (gmt 0)

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I've seen this somewhere else before...can't remember where. It's been several months ago but I used it several times.

[edited by: suzie250 at 4:26 pm (utc) on Mar. 22, 2006]

4:23 pm on Mar 22, 2006 (gmt 0)

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very cool tool!
5:27 pm on Mar 22, 2006 (gmt 0)

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Why do Google and Overture work differently? I've never been genius enough to figure this out.

Overture tells you the number of searches which is probably largely inaccurate due to spam searches and SEO searches and this-or-that.

And then Google's never told any kind of specifics and uses the randomizer . . . and that's really annoying.

What up? What's the strategy either way? I would rather it be reversed . . . so I could stop using Overture all together! Lol!

THANKS

6:37 pm on Mar 22, 2006 (gmt 0)

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Yeah, it is neat but without numbers it's kinda useless.

Anyone can slap these numbers into a spreadsheet. I looked at it, and it's nice confirming what I already know, but at the end of the analysis I realise I haven't learned anything new.

6:46 pm on Mar 22, 2006 (gmt 0)

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Is anyone else seeing some pretty skewed data? the history chart for my keyword set shows a max peak 12 months ago, followed by a proportionately small set for the next 11 months. Also, the trends vary widely - enough where it logically doesn't make sense.
6:52 pm on Mar 22, 2006 (gmt 0)

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but at the end of the analysis I realise I haven't learned anything new.

I think that you see new info when you look at the popularity over time.

I saw a peak of traffic at my site this past autumn and now, looking at this tool, I see that it was because a movie came out about that time with the same name as my keyword. Duh!

9:04 pm on Mar 22, 2006 (gmt 0)

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The GLOBAL trends don't help so much if you need seasonal information in a certain geo area. For instance, if I am an online store selling to USA only and want to know when people will be searching the most for sweatshirts, I need info about USA only, not global. Winter on the northern hemisphere is summer on the southern.

What do they mean by global? Around the world? Or global as in total?

I do like the negative keywords tool.

11:14 pm on Mar 22, 2006 (gmt 0)

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>>>Yeah, it is neat but without numbers it's kinda useless.

Think you've written all there is to write about about Green Widgets?

It's a neat tool for extracting talking points for articles. Just enter the URL of the leading website and use all those phrases for article topics.

1:02 am on Mar 23, 2006 (gmt 0)

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Caution: Global Trends data is showing the exact same trends for all regions for my kw's. Anyone getting different trends when changing the region?

Useful to create a graphs in a spreadsheet to see trends.
Confirms some mysterious client demand trends I'd noticed before.
Great to have another source of similar broad matching kw's to compliment Overture.