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Is my budget limiting my impressions and clicks

Not sure how to tell...

   
6:20 pm on Mar 16, 2006 (gmt 0)

10+ Year Member



I have campaigns that are running at or near the daily limit, but the "Recalculate Recommended Budget" tool says that my budget is OK. I find that hard to believe. Is there a way to figure out what my budget should be if I wanted to make sure that my ads were never limited?
6:22 pm on Mar 16, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Raise your budgets dramatically for one day and test it.
1:25 pm on Mar 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The algo for calculating how often to serve adverts to stay within a budget is flaky at least.

We have tested it on several campaigns and found it to restrict advert delivery at hugely different multiples of actual spend.

We have one campaign set to 20 times the daily spend yet others set at just double.

I would test it by increasing your daily budget by 5x (as long as you don't have the ad optimiser on)

10:19 pm on Mar 17, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Raise your budgets dramatically for one day and test it.

I would test it by increasing your daily budget by 5x (as long as you don't have the ad optimiser on)

To the above advice I'd add this: never raise your daily budget higher than you are comfortable with paying, especially if your product or service is the sort of thing that might get unexpected and sudden media attention.

I'm reminded of the advertisers who advertised DeLorean parts, and who saw really substantial spikes with 'Back to the Future' appeared on TV. Please at least keep this advice in the back of your mind when raising your daily budget by large amounts. ;)

AWA

10:44 pm on Mar 17, 2006 (gmt 0)

5+ Year Member



The algo for calculating how often to serve adverts to stay within a budget is flaky at least

That is true! Why is that? I have some of my campaigns set to rediculous amounts just to keep them running. If any of these actually hit the limit, I'd be in big trouble.

11:38 pm on Mar 17, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I'm reminded of the advertisers who advertised DeLorean parts, and who saw really substantial spikes with 'Back to the Future' appeared on TV.

Guess the advertiser didn't make it clear that they weren't selling flux capacitors. ;)

12:27 am on Mar 18, 2006 (gmt 0)

5+ Year Member




Guess the advertiser didn't make it clear that they weren't selling flux capacitors. ;)

It was his own fault if he didn't list it as a negative keyword:)
 

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