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Crash Course In Google Adwords

resources where I can learn the basics

     
6:33 pm on Jun 25, 2003 (gmt 0)

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Hi All

I'm having great difficulty getting my site listed in Google and have decided to have a go at Google adWords.

Can anyone recommend any decent ebooks or resources where I can learn the basics and tips - apart from the info here!

Thanks

Java

6:42 pm on June 25, 2003 (gmt 0)

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Java,

[google.com...]

a great little presentation which should be read by everyone, also maybe worthwhile finding out from your local Google office, when they are next holding the Google "adwords" University.

Shak

[edited by: Shak at 6:55 pm (utc) on June 25, 2003]

6:51 pm on June 25, 2003 (gmt 0)

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- Study your referrals (the queries that are invoking your ads) and use negative keywords intelligently

- Experiment with positions 1 through 6 (assuming you are bidding on competative keywords) to learn about the relative CTR for your industry

- Measure everything; a good AdWords campaign is about ROI (return on investment), not just CTR (click through rate)

- Start selling in your AdWords copy to pre-qualify referrals and improve ROI (but don't go mad because remember that your CTR also determines your positioning)

- Continue selling on the landing page - do not expect the visitor to click on anything else - they won't.

Good luck!

5:51 am on June 26, 2003 (gmt 0)

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>> Study your referrals (the queries that are invoking your ads) and use negative keywords intelligently <<

Hi Java,
as dmorison said, it is about ROI. For finetuning my adwords I use a little php-script on my landing page and once per week (depending on traffic) I extract all the search phrases from the tracking file.
Those that come up with my chosen keywords, but are not related to what I offer, are used as negative keywords.
Since my links from the landing page to deep content are also in php I can also track if the user went further into the site.
You can see my little script here [webmasterworld.com]

6:35 am on June 26, 2003 (gmt 0)

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Cheers Shak, I always wondered what Google sounded like :)
8:10 am on June 26, 2003 (gmt 0)

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Thanks for the link Shak.

Oh my, Google are just so slick!

gsx

9:43 am on June 26, 2003 (gmt 0)

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Yes, nice link. Install Google toolbar version 2 and Google blocks it's own pop-up!
9:52 am on June 26, 2003 (gmt 0)

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Thanks Shak,

Nice easy to understand presentation, very slick

10:02 am on June 26, 2003 (gmt 0)

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glad you all like it.

there is another more detailed presentation in the pipeline, which goes through a lot of whats covered at the Google University.

hopefully we can get the URL for that quite soon

Shak