Google in-depth demographics. Anyone have or know where to find some?

The deeper the better.

[Soze]

I'm looking for Google demographics of the US. Looking for as deep as they go. Region, State, City etc.

If you have international breakdowns that would help too.

Btw, not a new user. Just switching up my name. Going to make my trail less trackable. I've tracked many competitors down and found out tons about em. I'd rather be more incognito these days.

[andrea99]

On the other hand if we knew who you were we might be more inclined to help. Or perhaps not--that may work against you if you're not well liked.

I'm very interested in demographics as well, why must it be Google? And if it is Google why not just use Google to find them? How far have you gotten? It's only fair that you tell us if you want our help. I suppose you've already looked in all the obvious places, haven't you?

[Soze]

I only advertise on google right now. I actually can't find much on google. I would share if I had it. If I can't find it maybe I'll go do some research and gather some and put it up.

[Eurydice]

Think about it: you don't need to know G's demographics. You don't need to know ANYTHING about your audience.

Just test KWs and if the KW gets conversions and sales, it works. If not, it doesn't work no matter how much you know about the demographic.

GAW is the anti-demographics marketing tool. That's why Madison Ave agencies can't figure out Google.

[andrea99]

But demographics matter to tie related markets together. If you have a site that caters to teens (or seniors, or bowlers etc.) it is best to know all the products that appeal to that demographic so you can engineer product tie-ins that work.

But Google's involvement in that is incidental, it still is just demographics, not Google demographics.

[Soze]

Eurydice, that is the most foolish answer I've ever heard. "Don't research your ads, just guess and check. Who care if you waste time and money."

Why would you not want as much information on your audience as possible?

[Soze]

whoops, double posted this.

[Eurydice]

Soze, that's why GAW works so well. You don't really need to know much about your audience. It's nice, sometimes, but lots of info? It's not necessary.

It's not necessary, and it can actually hurt your campaign. Many advertisers think they know their audience. Marketing agencies KNOW that they know their audience. But do they? Not really. They have stats, polls, etc., but they simply don't have a live, real-time interaction with the clients' customers, because there's no way to do this in offline advertising.

Many of those advertisers come to GAW and they think "oh, this is just another advertising tool." So... they ask for demographics data. They want to know the audience stats of their users.

If they had this, it would seriously mislead them. They'd start creating campaigns that are targeted at demographics. They'd never figure out how GAW actually works.

The advertiser should just create a list of KWs, add them to the AG, test them, delete the ones that don't work, and run new KWs. Eventually, they end up with high performers.

It really doesn't matter what the target audience looks like, if they're female, under 25, divorced, living in Manhattan, or whatever.

The KWs with the highest conversions win. That's what counts.