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New "Settings" feature added

     
1:23 am on Mar 9, 2006 (gmt 0)

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Today I see a new "Settings" column added in keyword level page. Seems useful if you have a long list of keywords in an ad group. However, it's not what I've been craving for.
1:44 am on Mar 9, 2006 (gmt 0)

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Actually, I liked the old style more. The ability to quickly mouse over a few URLs to check the tracking codes was very useful.
1:46 am on Mar 9, 2006 (gmt 0)

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Toggle Settings seem to keep freezing my page. Doesn't seem to all that. Now I have to scroll left to right to see things.
2:14 am on Mar 9, 2006 (gmt 0)

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Does it have anything to do with the new demographic targeting they've just added?

New! AdWords site demographics.

Want to reach 18-24 year-olds, or women with children? Site tool demographics match your ad with your audience. Available now for campaigns targeting the United States.

3:01 am on Mar 9, 2006 (gmt 0)

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If I had a vote, I would vote no on this change. It has added an awkward step.
3:32 am on Mar 9, 2006 (gmt 0)

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And the traffic estimator has been changed too. Now it does not give an exact number, but a range of estimates, making the estimator feature even more useless.
3:41 am on Mar 9, 2006 (gmt 0)

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What has this change accomplished - beyond adding an extra step to see/modify the URL?

There must be one (I'd hope)... but I don't know what it is.

4:16 am on Mar 9, 2006 (gmt 0)

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Yet again one wonders whether actual Adwords customers where asked if they like this, or if it was just a Google whim.

Like many Adwords users, I assign different URLs to different keywords on a regular basis, so I can tell which convert best. Now I can't see those URLs any more!

[I can see them on the "Edit Keywords and CPC page", but it's not nearly as nice or easy]

Rob

4:26 am on Mar 9, 2006 (gmt 0)

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Ugggh!

Traffic Estimator - grrrr!

:(
:(

What is the use of being told that my ad will be somewhere in the position range of 1-3?

1:51 pm on Mar 9, 2006 (gmt 0)

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AWA,

Advise us. What is the new or easier functionality this change is supposed to ad? I, for one, am completely baffled. It seems as though it just hides previously available information.

2:10 pm on Mar 9, 2006 (gmt 0)

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obviously someone at google is bored and has nothin better to do.

a bit like me posting this :-)

3:02 pm on Mar 9, 2006 (gmt 0)

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Now I can't see those URLs any more!

Robertskeleton - Click on Show Settings on the top and you can see the URL again.

But I do not like this feature, too. It only complicates access to URLs and brings duplicated information about bids.

3:26 pm on Mar 9, 2006 (gmt 0)

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This must have been the same person who "fixed" the traffic estimator. It has moved from mediocre to useless.....
5:53 pm on Mar 9, 2006 (gmt 0)

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My vote is to go back to the previous way. The new settings just plain is ineffective. I want to quickly see my urls, not have to click on settings and then scroll sideways to view everything in my ad group.

listen to your customers and put it back.

6:46 pm on Mar 9, 2006 (gmt 0)

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Anybody experiencing a frozen page when they click on the "Show Settings" header at top of column? Apparently it activates a toggle but since my page freezes I can't tell. I'd like to hide column if thats what it means by toggle visibility.
6:49 pm on Mar 9, 2006 (gmt 0)

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You guys need to forget the online editor and download their Offline Adwords Editor. You'll never look back.
7:12 pm on Mar 9, 2006 (gmt 0)

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I never shout in a forum but...

GOOGLE, PLEASE GET RID OF THE 'SHOW SETTINGS' FEATURE AND PUT IT BACK TO DESTINATION URL

It's a huge mistake, it gets in the way easily finding keywords that go to the same landing page (if you have individual bids also it takes up 3x as much space and you can't easily 'hover' over destination urls to see which keywords share the same landing page)

Rant over, thanks.

7:41 pm on Mar 9, 2006 (gmt 0)

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You guys need to forget the online editor and download their Offline Adwords Editor. You'll never look back.

For sizable accounts, the Offline Editor is not a viable option. It times out repeatedly during data pulls and when you restart - you start from the beginning.

8:04 pm on Mar 9, 2006 (gmt 0)

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It's normal not to like change, but I can't see any benefit to the new format. Things I can see that are worse:

* Inability to easily see and sort on destination urls
* harder to interpret traffic estimates
* loss of the totals line for the traffic estimates

With the changes in the Tools menu that happened a couple of weeks ago, I'm wondering what's up with Adwords' usability staff. Adwords has historically had excellent usability and changes were usually for the better. This recent wave of changes have made the interface worse.

9:13 pm on Mar 9, 2006 (gmt 0)

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And another interface problem. Part of this new set of changes is not Firefox/Mozilla compliant. Reports now can only be generated in IE. See [webmasterworld.com ]
9:57 pm on Mar 9, 2006 (gmt 0)

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I too have access to the AdWords Editor program and it is pretty well built. It still has a few quirks as its still a beta, but I can post changes of large magnitudes in minutes rather than hours or days.
4:17 pm on Mar 10, 2006 (gmt 0)

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Just spotted this 10 mins ago in UK - Could swear it wasn't there 3 hours ago.

AWA - seriously. It worked fine until now.
Why the obsession with "improving" things that just make them harder to use?

Now I've to horizontally scroll to see my conversion stats on a 1024 x 768 screen res - not exactly uncommon.

Do me a favour - check the screen res of whichever person approved this. I'll send you $20 if its 1024 or less.
So much for the "user experience" - or do advertisers not count ....

Can you disable this "feature"?

7:59 pm on Mar 10, 2006 (gmt 0)

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I'd like to add my "thumbs down" to the new settings feature as well.
9:58 pm on Mar 10, 2006 (gmt 0)

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Hi all,

Sorry not to have been participating much recently. It's been exceptionally busy in the past few days, and I'm even a full day late on delivery of the AdWords Feedback Report, for the first time ever. :(

What has this change accomplished - beyond adding an extra step to see/modify the URL?...

Advise us. What is the new or easier functionality this change is supposed to ad? I, for one, am completely baffled. It seems as though it just hides previously available information.

AWA - seriously. It worked fine until now. Why the obsession with "improving" things that just make them harder to use?

I haven't missed the fact that there is a fair amount of feedback along these lines, and I'll certainly pass that feedback on to the right folks. Already have in fact.

I'd like to say, however, that the 'settings' column was designed to support new functionality we'll be releasing in the coming weeks. So, I guess that I'd ask that you withhold judgment for a while at least. That said, I do understand your concerns, I will continue to pass on your feedback - and I guarantee you that the right folks are already aware of the concerns expressed here so far.

AWA

12:45 am on Mar 11, 2006 (gmt 0)

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Thanks AWA, but why not introduce the change along with the new features?

The new features worry me as this will further clutter the page when I need to sort by destination url, I'm assuming that there will be more than URL and bid data. Does this mean if the plural 'features' are added we will see many lines of data added to this poorly executed change?

I'm sure other 'power users' would appreciate contol over what is displayed. I for one do not want the duplicate bid price data, who in their right mind thought that having individual links to change the bid price of one keyword would be a good use of screen real estate? That's just going to save a single click, but most people change more than one bid at a time.

Do the people who design the interface actually use it?

Don't get me wrong, I really like AdWords but I've already found the change adding time and frustration to the process.

Surely people with thousands of keywords tend to also spend more, so why go out of your way to alienate them?

I've never been so upset about a change (which are often positive anyway). Please sort it.

4:10 pm on Mar 29, 2006 (gmt 0)

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the 'settings' column was designed to support new functionality we'll be releasing in the coming weeks

Any one care to speculate what that functionality might be? The clues we have are:

* It's called "settings", so it's about something the advertiser can set.
* It is at the individual keyword level.
* Other settings are bid and destination url.

So, what would Adwords give advertisers that would fit in the above pattern?

My guess is that they're going to give us a setting for desired ad position. To go along with that is probably a setting for a bid reservation price.

Adwords knows that managing towards a target position is how advertisers use their system. They know that there are gobs of software firms selling services to do this. They're going to do what they did with Urchin and just start giving away what is now an expensive service, as it is in Google's best economic interests to do so.

Would anyone else care to speculate?

 

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