Why doesn't Google REALLY tell you what you paid per click

[bostonseo]

In an attempt to compete at a higher ranking for competitive keywords, I've almost tripled the Max. CPC on a number of terms. But what I am surprised at is that Google will only provide average data in reports.

For example:
Today I might receieve 50 clicks at an average CPC of $6 totalling $300. BUT they will not tell you the actual data on each click - again just the average. And they won't tell you what position each click was at.

For all the issues with Yahoo-Overture, at least they provide this data. It's really hard to be stratgeic when Google only gives you average data.

I just found out that they consider actual click data business sensitive.

[poster_boy]

Yahoo's positional data is rounded up to the nearest whole position. Despite Google's not having this data per unique click, I still find it far more useful than Yahoo.