Change Existing Campaign Or Create A Fresh One

Is history at Campaign or Account level?

[bobby_boy]

I have an old campaign that was very very successful but is now no longer valid and so is paused. I need to promote a new programme which is 'on topic' with the previous out of date campaign but I'm not sure about where your history is held. What I mean is, is your history held at overall account level or at campaign level?

As I see it I have two options, fistly amend the exisiting successful campaign hoping that I will benefit from its long successful 'on topic' history. Or secondly create a brand new campaign and hope that my 'on topic' history at account level is strong enough to kick start the new campaign.

Any thoughts or advice gratefully received.

[eWhisper]

If you'll never need the old campaign again, I'd repurpose that one.

If you might need it again, then make a new one.

History settings, success settings, etc are based both on the keywords/ad in a specific group as well as account settings. The specific group receives a lot more weight.

While history is important, sometimes, its highly overvalued if you have an overall successful account.