I track my AdWords users by sending them to “mysite.com/?source=adwords&kw=widgets” and then setting cookies which as worked pretty well for me. I would like to know the difference in ROI for my AdWords and AdSense campaigns but would much rather do it the way I’m doing it right now than dig into the server logs.
Does anybody know of a way to setup different destination URLs for AdWords and AdSense? For example,
AdWords clicks go to “mysite.com/?source=adwords&kw=widgets”
AdSense clicks go to “mysite.com/?source=adsense&kw=widgets”
If i'm correct; you're asking because you'd like to know whether it is worth your while participating; and that you're not just throwing money at "happy clicks" when allowing your ads to be shown on "partner" sites.
"happy click" = a click on a paid ad by someone who is bored and will click on anything.
Well, that and I know what kind of crap traffic I get from the partner sites of Overture.
you fail to mention PARTNER sites such as AOL and ASK.
would you class them in Adwords, Adsense or "Adanything"?
Shak
My ROI is very health for AdWords as it is. I just want to make sure this ten-fold increase in clicks I've gotten because of AdSense is cost effective.
lots of work, but might be worth it.
SN
only thing I could think of is to copy your campaign, enable one for searches only, and the other for content only, then put adsense in the urls for the adsense campaign, and adword for the other.
Can you do this? I thought everything was Adwords without option, and partners by choice...
I was quite upset with myself because I thought I had setup tracking URLs for all 200+ KWs we bid on but then realized that these are likely hits from the "googlesyndication" sites.
It's a real shabby way to do it but it's the best thing I know of right now.
sound to me like you can sitch of searches and have only content ads running.
SN
As someone who's just started running AdSense, it would be nice to be able to say "if you want to advertise on this site, join Google AdWords and enable ads on thisdomain.com".
Searches
Content
Just to clarify; these options choose between Search partner sites (such as AOL, Compuserv etc.) and Content partner sites (Blogger, How Stuff Works) and presumably AdSense.
All AdWords show on Google all the time.
AdWords clicks show up as [google.com...]
Both will then have a string of characters on the end which is the tracking code. I haven't noticed any differences to tell banner clicks vs skyscraper clicks with AdSense, but I haven't analyzed that tracking string they tack on the end.
yeah, you can use adsense on your content sites without adversing with adwords at all. so, yes.
