Help in understanding Adwords Concersion Tracking Report

[Chundottu]

Hi,
I have an online shopping website in which I have setup google's Adwords Conversion tracking mechanism at two places, namely, Signup Confirmation and in the Payment page. In the Signup Confirmation page, I wish to track the number of signups occurring as a result of google adwords. While in the payment page, I wish to track the amount of the order.

Accordingly, while generating the conversion tracking code for payment page, I have entered value for the (Advanced option: conversion value) field to be equal to the order value. This Advanced conversion value helps to measure how much each conversion is worth to you.

In the Create Report screen while generating a customized report, which of the Conversion columns will help me track my order value if a conversion has occurred?
Thanks in advance.

[eWhisper]

When you generated the code, did you generate two different codes (one for the sign up, and one for the eCommerce value)?

If not, you'll want to generate a new code for the sign up page so that they can be tracked separately.

Then, when creating reports, click on the 'add or remove columns' link. This will bring up several options under conversion columns.

Based upon what you selected for the sign up form versus the other conversion codes, you should be able to select the data you want to display in the report.

[Chundottu]

Hi,
I have generated 2 types of Conversion tracking code, namely a Signup Tacking Code and a Purchases/Sales type Tracking Code.

While generating the customized report, under Advanced Option - Add or Remove Columns, which columns will give me details on the Purchase/Sales type conversion?