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I can't really find a lot of information on people's opinions on this method, so I was just wondering whether people did this and what they think about it.
it is a good idea as you can create very specific pages relevant to the search term that you are targetting.
let us know how it goes for you.
Let's say there's the simple static version where you have already created these new phyical landing pages - the landing pages are static html files. You merely link your adword ad to the url of that page.
Then there's the dynamic method which I'm looking at. I type certain variables into the url of the adwords ad. The user clicks on the ad and my script on my website will then take the variable/s and ascertain which version of the page should be delivered. It then delivers the page based on the subject of the ad/keyword. Is this the best way to go about it?