I just had a few quick question I hoped you could help me with. I have about 30 new products I want to run through adwords, but I am not sure whether to run them all under one campaign, or under each one's individual camapign. Is there a limit on the amount of campaigns I can have active? This may bring me up to about 50+ If I ran them all on their own campaigns.
Is there any advantage to one of the two options? I can control daily spend on each product if they are separate campaigns which would help I think, allowing me to allocate more funds to the better converting products.
Or does having them under one campaign give me a bonus somehow? I can just see if I choose the wrong way to do this it will take me a few days to move them all from adgroups to campaigns or vice versa,
Thanks,
Adam
PS. Could an admin please edit my thread title? Thanks.
Is there a limit on the amount of campaigns I can have active?
Yes - the limit is 25 active campaigns per account.
I can control daily spend on each product if they are separate campaigns which would help I think, allowing me to allocate more funds to the better converting products.
True enough - but you could also group all products of a particular type within one campaign, give it the appropriate budget for the value of that type of product to you, then break the products down further into very targeted Ad Groups.
Take a look at the page linked-to below for more info on how AdWords accounts are structured:
How is an AdWords account structured?
[adwords.google.com...]
Or does having them under one campaign give me a bonus somehow?
Some advertisers feel that having multiple Ad Groups within one campaign is easier for them to manage. In this scenario, you'd open one campaign, choose the option to see all Ad Groups, and then just scroll down the page to see your stats per keyword. Some would say this is much easier than opening 25 separate campaigns, then going to the Ad Group level to view keyword stats.
AWA
Do you know if this 25 limit may possible be extended? Ideally for me a 'spend per day' limit on AdGroups would be ideal. Stock is a VERY important issue for us, as our products don't usually hang around long.
my advice, diffrent products in dirrent adgroups the only advantage of diffrent campaigns is you can control the spend, so i would group your products by your profit margins on them or even return and then list them together in a campaign.
Alan
One thing I did consider is possibly 3 campaigns, a 'low, medium, and high' stock levels, and I could then shift Ad Groups into campaigns depending on their stock levels, each of the 3 campaigns would have a varying budget. I don't think that Ad Groups can be copied and pasted between campaigns though can they? Which may mean that I'd have to write the entire ad out again everytime it moved.
Something in between too few and too many campaigns, is the best way to go. :)
but you said you had 30 products, so why not have all 30 adgroups in all three campaigns and just have the right one active. that way you keep all you history on those keywords!
In this scenario, you'd open one campaign, choose the option to see all Ad Groups, and then just scroll down the page to see your stats per keyword.
That is the most useful tip I read this week! For some reason was blind to locate and click that link.
Thanks AWA!
you can "Copy Or Move" adgroups
Very handy, but just watch for any Adgroup level negative keywords. Last time I tried, it didn't move those.
Anyone notice if that has since been fixed?
Israel
but you said you had 30 products, so why not have all 30 adgroups in all three campaigns and just have the right one active. that way you keep all you history on those keywords!
An Excellent Idea king! thanks for the advice, I think this is the way I'll go, simply having to turn them on and off as required.
