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Some Campaign Setup Queries

Regarding Ad Groups/Campaigns

     
12:11 pm on Feb 15, 2006 (gmt 0)

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Hi,

I just had a few quick question I hoped you could help me with. I have about 30 new products I want to run through adwords, but I am not sure whether to run them all under one campaign, or under each one's individual camapign. Is there a limit on the amount of campaigns I can have active? This may bring me up to about 50+ If I ran them all on their own campaigns.

Is there any advantage to one of the two options? I can control daily spend on each product if they are separate campaigns which would help I think, allowing me to allocate more funds to the better converting products.

Or does having them under one campaign give me a bonus somehow? I can just see if I choose the wrong way to do this it will take me a few days to move them all from adgroups to campaigns or vice versa,

Thanks,

Adam

PS. Could an admin please edit my thread title? Thanks.

11:40 pm on Feb 15, 2006 (gmt 0)

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Good questions, Adam_T. Here are some brief headlines for now, and I hope that other will jump in with their opinions as well:

Is there a limit on the amount of campaigns I can have active?

Yes - the limit is 25 active campaigns per account.

I can control daily spend on each product if they are separate campaigns which would help I think, allowing me to allocate more funds to the better converting products.

True enough - but you could also group all products of a particular type within one campaign, give it the appropriate budget for the value of that type of product to you, then break the products down further into very targeted Ad Groups.

Take a look at the page linked-to below for more info on how AdWords accounts are structured:

How is an AdWords account structured?
[adwords.google.com...]

Or does having them under one campaign give me a bonus somehow?

Some advertisers feel that having multiple Ad Groups within one campaign is easier for them to manage. In this scenario, you'd open one campaign, choose the option to see all Ad Groups, and then just scroll down the page to see your stats per keyword. Some would say this is much easier than opening 25 separate campaigns, then going to the Ad Group level to view keyword stats.

AWA

9:51 am on Feb 17, 2006 (gmt 0)

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Thanks for the reply AWA, Some good tips there but it seems to me that the campaign limit will cause me more work. As opposed to sticking in a load of keywords, writing, and optimising all my ads and applying cpc's, then adjusting depending on stock by simply altering daily spend limits on each separate campaign or product, with them all in one campaign the only true way to influence demand is to lower cpc and remove some of the high volume keywords, which sounds like more work to me than simply altering a number :(

Do you know if this 25 limit may possible be extended? Ideally for me a 'spend per day' limit on AdGroups would be ideal. Stock is a VERY important issue for us, as our products don't usually hang around long.

10:09 am on Feb 17, 2006 (gmt 0)

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Well, A Lot of limits in google are dynamic, meaning they can grow with you, providing they are targted and performing well, however i never belived the campaign limit was this was always one they where quite stuck on, but while loggin in to one of our accounts i saw he is running 27 active campaigns, which is a little confusing, Maybe you could shed some light AWA? but he is a huge account and we did ask google for a keyword limite extention, and we even used up that. so most accounts your limit will be 25.

my advice, diffrent products in dirrent adgroups the only advantage of diffrent campaigns is you can control the spend, so i would group your products by your profit margins on them or even return and then list them together in a campaign.

Alan

2:18 pm on Feb 17, 2006 (gmt 0)

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Well I will certinly ask the question :)

One thing I did consider is possibly 3 campaigns, a 'low, medium, and high' stock levels, and I could then shift Ad Groups into campaigns depending on their stock levels, each of the 3 campaigns would have a varying budget. I don't think that Ad Groups can be copied and pasted between campaigns though can they? Which may mean that I'd have to write the entire ad out again everytime it moved.

4:41 pm on Feb 17, 2006 (gmt 0)

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Another thing to keep in mind is the ease in pulling bulk sheets - the larger the campaign, the more troublesome it is (for you or your rep) to pull.

Something in between too few and too many campaigns, is the best way to go. :)

12:31 pm on Feb 18, 2006 (gmt 0)

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Adam_T, in the tools menu of your account you can "Copy Or Move" adgroups.

but you said you had 30 products, so why not have all 30 adgroups in all three campaigns and just have the right one active. that way you keep all you history on those keywords!

6:45 pm on Feb 18, 2006 (gmt 0)

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In this scenario, you'd open one campaign, choose the option to see all Ad Groups, and then just scroll down the page to see your stats per keyword.

That is the most useful tip I read this week! For some reason was blind to locate and click that link.
Thanks AWA!

8:06 pm on Feb 18, 2006 (gmt 0)

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you can "Copy Or Move" adgroups

Very handy, but just watch for any Adgroup level negative keywords. Last time I tried, it didn't move those.

Anyone notice if that has since been fixed?

Israel

9:41 am on Feb 20, 2006 (gmt 0)

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but you said you had 30 products, so why not have all 30 adgroups in all three campaigns and just have the right one active. that way you keep all you history on those keywords!

An Excellent Idea king! thanks for the advice, I think this is the way I'll go, simply having to turn them on and off as required.