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Adwords strategy

I think it's flawed - now

7:42 pm on Feb 12, 2006 (gmt 0)

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10+ Year Member

joined:June 13, 2003
votes: 0

My current adwords strategy may be a bit out dated. I did some reading over the weekend on adwords, and I think with the new quality score calculations I am getting hurt.

What I am doing is bidding both for a broad match and exact match keyword:

red widgets
[red widgets]

I have a ton of negative keywords. What I have noticed is the broad red widgets is getting all the searches and traffic, while red widgets, the exact, does not even show up anymore. It used to be the exact match would get a bump in when typed in; no longer.

I know that it used to be CTR X Max Bid = Position

Now it's QS x Max Bid = Position

The QS is made up of at least CTR, your landing page, your ad title and text. Any other variables that I am missing - I know we don't know the weight of the above.


1:44 pm on Feb 13, 2006 (gmt 0)

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10+ Year Member

joined:July 6, 2005
votes: 0

your strategy is a simaler one to the one i use, broad and exact and a host of negatives. it seems to work well for me. one thing to bear in mind for the top position the equation for ad rank isnt

QS x Max Bid = Position

it is infact

QS x Actual Cpc = Position


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