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New Adwords Policy for Pharmaceuticals

UK is told to stop, and other changes ahead...

         

Nelson

9:30 pm on Jun 23, 2003 (gmt 0)

10+ Year Member



Well, Google Adwords has just issued a policy edict, this one related to websites promoting pharmaceuticals

I can't help but think that pressure from "Big Pharma" is extending its tentacles into the search engine world to protect bloated profits.

The first two points make good sense, however the third policy point could be open to interpretation and to me could potentially exclude all importation into U.S. of "generic" drugs which cost much, much less that "brand" drugs. Am I off base here? Looking forward to other opinions.


clearly indicate on your website that an existing
prescription is required to purchase prescription drugs.

Pharmaceutical ads may not target the UK for any reason.

Ads or keywords to the United States for drugs not approved by the FDA are NOT allowed.

[edited by: Shak at 10:17 pm (utc) on June 23, 2003]

DaveN

8:35 am on Aug 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Belinda based in the sunny UK

AdWordsAdvisor

"reductil" and "uprima" play the game completely or not at all!

DaveN

Belinda

8:56 am on Aug 26, 2003 (gmt 0)

10+ Year Member



Not sure what you mean by that:

I think you mean they are still being advertised but surely its only a matter of time....

Tick tock.

In the long run though things may get a little better... as all the legals on this are addressed.

DaveN

9:10 am on Aug 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



yep still being advertised, how much time do they need? this thread started in June 23, 2003

DaveN

Belinda

9:30 am on Aug 26, 2003 (gmt 0)

10+ Year Member



From where I am standing they can take all the time in the world...

I was reading a post in the business section of this and someone was trying to value a business that had a 1000,000+ turnover, a good margin and was doing well.

The variables involved however of achieving these numbers rely so heavily on google that the risk of something going wrong like a drop in rank almost make it impossible to purchase.

I think the only way around this is for the person looking to buy a google based commerce site is to buy google itself.

We could go fifty-fifty if you like?

shak are you in?

DaveN

8:30 pm on Aug 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"reductil" and "uprima"

GONE IN THE UK

Daven

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