Keyword in Display URL Highlighted

[poster_boy]

Another Google test, first time I've seen it today.

I like it - gives those with relevant domains a boost.

[AdWordsAdvisor]

Another Google test, first time I've seen it today.

A very sharp eye you have there, poster_boy. ;)

AWA

[sniffer]

so what if you have www.mydomain.com/widgets

does that get highlighted?

[ajwebmaster]

I love it.

so what if you have www.mydomain.com/widgets
does that get highlighted?

That would probably just create tons of people adding a widgets folder to their site structure or their "faking" the site URL in their ads...

The domain name is much more valuable to add relevance.

[BriGuy20]

Subdirectories DO get highlighted.