Some Advice

[NJLawman]

I really need some help guys.

My AdWords account has been, at best, marginal.

I could really use some advice for phrasing the ads in my program to increase the converstion rate.

Any tips would be most appreciated.

[mona]

Ther is some very good advice in this forum that is sure to help you increase your converion rate, CTR, etc. The library [webmasterworld.com] is a goo place to start. And here is one of my favorites Split Testing Ad Copy & Landing Pages [webmasterworld.com]. You'll also find links to other great threads in here. Good luck!

[AdWordsAdvisor]

...Ther is some very good advice in this forum

Agreed!

Also, NJLawman, don't forget the tons of information that is available on the AdWords site itself. Honestly, AdWords is a program that works best for those who deeply understand it, and there aren't really any short cuts. It's a matter of learning as much as you can up front, then working/experimenting with the program until you get comfortable with it.

Three good resources to be aware of:

The searchable AdWords Help Center:
[adwords.google.com...]

Demos and Guides:
[adwords.google.com...]

AdWords Learning Center:
[google.com...]

AWA