How to fight off the competitors and stand your ground

[georgiek50]

What have been some of your experiences with various campaigns and increasing competition?

Do you stand your ground, outbidding, writing better ads, tweaking landing pages and hope they go away eventually?

[poster_boy]

All of the above. It's a virtuous cycle. Write better copy and convert visitors into customers more efficiently and you'll get better placement for less $ than your competitors.

Defensive negative ROI spend is not sustainable, so use the levers available to you to build for the long-term.