just looked at my adwords stats. one keyword got 2 clicks for one impression! how come?
the only situation I can imagine is someone clicks my ad, lands on my page, clicks BACK and clicks again. AWA, can you explain?
palomar55
11:46 pm on Feb 3, 2006 (gmt 0)
You can get two clicks from one impression if the person right clicks the add and opens it in a new window.
bobby_boy
8:47 am on Feb 4, 2006 (gmt 0)
somtimes it takes a while for the clicks and impressions to get in sync with each other.
idolw
9:44 am on Feb 4, 2006 (gmt 0)
palomar55, so shall I be charged twice then?
deep_alley
12:25 pm on Feb 4, 2006 (gmt 0)
I have always assumed this is because of the lag in reporting. Only notice something like this when the day changes...thats why the assumption. Have seen 400% CTR once.