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My question is what works to reduce to cost per click. I've done all I know how to do:
1. Make sure the keyword is used in the ad title line and description
2. The landing pages are very relevant to each keyword
3. I have each keyword as their own campaign - I heard that helps.
I can't bid any less or my ranking will fall to say #7 or worse (and we know that if you are not the top 4-5 spots you can basically forget about getting any clicks).
If you have any ideas I'm missing, I'd love to hear them.
Thanks for your advice. I am finding the higher my click-thru, the more expensive the CPC.
On say a Tuesday I might have a keyword that has received a 9% click thru and the avg cpc was $5.25. On Wednesday the same keyword (at the same rank-position) will receive a 12.5% click thru, but now my avg cpc will go up to about $6.50.
These are terms that I have had in my account for 2+ years. I'm totally confused why, for me, higher click thru nine times out of 10 means higher avg cpc when my position has not increased?
i know you may not want to spend any more on each click, but have a think about this.
if you were to increase your max CPC for a while so you took the average 1-2 spot for a few weeks/months (depending on what your industry is/no of impressions are etc) you would increase your CTR. As your CTR has increased, so has your ad score. You may then be able to reduce the max CPC down and still maintain the 1-2 position.
it could be worth a try, if you hadn't thought about doing it.
Thanks for your suggestion. I have tried to do just this, but on a number of terms it's actually impossible to move up to #1 or 2 no matter what I set as my max cpc. The other main competitors are household names have basically 'locked up' the top 2 spots. Occasionally we move up to the top spots...but it never lasts.
For instance, create new campaign and populate it with ad groups that have only a single keyword phrase included. Include only this in every ad group:
- negative widgets
- "negative widgets"
- [negative widgets]
Attention! Sooner or later expect Google to suspend your AdWords account... giving no reason... especially if you change your budget too often... because this is creating tremendous workload on their AdWords servers... :)