A campaign for every keyword?

Don't really like G's suggestion for setting up Adwords

[keyon]

Being fairly new to Adwords, I'm starting to wonder if it would make sense to create separate "campaigns" for each keyword, or at the very least, a separate "ad group" for each keyword. Google suggests that I create a "campaign" first, then an "ad group" within that campaign, and then ads within each of those ad groups. This organizational structure seems arbitrary to me, and it seems to limit the amount of control I would like to have--like being able set a daily budget for a particular ad, or being able to use specific landing pages for specific keywords.

Any suggestions?

[jtara]

Google pushes a certain way or organizing things because of the arbitrary limits they have set. I am not sure why they have set these arbitrary limits - whether it is a technical decision (limited resources) or a business decision.

Of COURSE one keyword per ad would be ideal. You could then target each ad precisely. (Although maybe ONE keyword per ad is extreme - there are almost certainly variations for which you really cannot come up with a more targeted ad.)

[keyon]

I wonder if some of the ad management tools I've heard about allow you to have more control over things like this. Guess I don't really have the time right now to get into anything more complex than what Google provides in their control panel.

[humblebeginnings]

As I believe, the maximum number of active campaigns allowed by Adwords is 25. So you'll run out of campaigns pretty soon. Don't know if there is a maximum of adgroups...

[AdWordsAdvisor]

Google suggests that I create a "campaign" first, then an "ad group" within that campaign, and then ads within each of those ad groups. This organizational structure seems arbitrary to me, and it seems to limit the amount of control I would like to have--like being able set a daily budget for a particular ad, or being able to use specific landing pages for specific keywords.

keyon, this structure is not really arbitrary. A campaign is designed as the level of an AdWords account in which an advertiser is able to make over-arching decisions - such as country or region targeting, language targeting, daily budget, end date, and network distribution preferences. These decisions may be made, independently, in up to 25 campaigns.

Within each campaign an advertiser may create many Ad Groups. An Ad Group is designed to allow the advertiser to focus on specific products or services in a very targeted way. In other words, within an Ad Group all the keywords and the ad(s) would ideally be about the same very specific thing.

Within an Ad Group one may create many different ads - ideally, all about the same thing. This is designed to allow advertisers to test one ad against another in order to optimize results.

By the way, within this structure, an advertiser may give each and every keyword it's own destination URL (i.e. specific landing page) if they wish to do so. Follow the link below for more specifics on this subject:

Editing Existing Keyword CPC/URL Values and Site CPM Values
[adwords.google.com...]

AWA

[Israel]

By the way, within this structure, an advertiser may give each and every keyword it's own destination URL (i.e. specific landing page) if they wish to do so. Follow the link below for more specifics on this subject:

I've always assumed though that those destination URLs must be in agreement with the single display URL the AdGroup can use, correct?

Israel

[sore66]

The bottom line is the Google suggested keyword price is lower when you break up campaigns into individual words.