Content Bidding

[krg9263]

If I have enabled Content Bidding and set the content bid to be slightly higher than the Search Bid is this overridden if I then set the individual CPC.
For instance. Let say I set the:

Site default CPC at .05
Content default CPC at .25

keyword 1 CPC at .15
keyword 1 CPC at .25
keyword 1 CPC at .10

Would the Content CPc be used on content sites or do the individual settings override that setting?

Thanks in advance.

[netmeg]

I believe that the Content settings overrule the individual search settings - I had that question too and last week I ran across a sentence that led me to believe that was the case.

[krg9263]

Thank You!

[jtara]

Yes, the content settings override the keyword settings.

The flip side of this is, you cannot bid individually on keywords on content network.