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Duplicate Keyword Management

     
11:09 pm on Jan 25, 2006 (gmt 0)

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I am running an extremely large campaign with various keywords that I'm paying top dollar on.

Let's say I accidentally put a keyword in two groups, with the same bid. Am I charged twice? Which groups records the click? And, more importantly, how can I automatically delete duplicate keywords (assuming I don't know which keyword is duplicate?)

Thanks for any help..

7:02 am on Jan 26, 2006 (gmt 0)

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No great way to delete duplicates. The only way I've found is to get a 'bulk sheet' and use Excel formulas to find the dupes - then delete.

In the case of running the same keyword in two different groups with the same CPC - Google would likely pick the creative with the better CTR. If the creatives are the same, they would each likely get traffic - but, you wouldn't be double-charged - per se - you'd just have duplicate entries in your keyword report.

4:30 pm on Jan 26, 2006 (gmt 0)

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In that case If I have 2 duplicate keywords in same or different category. Won't I bid against by own keyword. I am not competing with me. That means I have to pay more dollars?. Is that right perception?.

Can you help me with the formula you said about XL sheet. Can post that formula. Hope that help not just for me .

4:47 pm on Jan 27, 2006 (gmt 0)

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Any thoughts how to avoid Duplicate keywords.Please advice...
5:06 am on Jan 28, 2006 (gmt 0)

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I'm in the same boat as you. Right now, I'm just use and multi-replace program that gets rid of duplicate entries. But, with tons of keywords it still takes forever. I don't see why Adwords cant just build a feature in that does this for us.
9:31 am on Jan 28, 2006 (gmt 0)

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In that case If I have 2 duplicate keywords in same or different category. Won't I bid against by own keyword. I am not competing with me. That means I have to pay more dollars?.

No, because the same keyword in the same account is not viewed as competing. It's merely a nuisance.

The Excel formulas are IF statements. Check out in Excel help for more info.

 

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