Seach referrals: Organic vs. Paid

What is the referral for organic vs. paid listings?

[catcherintherye51]

I am trying to track referrals from the Google search results page, and differentiate the clicks from the organic results vs. the clicks from the paid results.

For example, we show up in the organic results as #4, and in the Sponsored Links as #2. Is there a different referral URL between the two, or will they be the same (ie. will the referral URL for both be the same URL as in the address bar?)

I think the paid clicks from third-party sites where our Google ad appears show up as googlesyndication.com referrals.

I'm using Urchin v5 for the stats.

Thanks!

[netmeg]

I use a different page name for the Adwords URL, so I can tell for sure.

[catcherintherye51]

Thanks.

Is there a way to do it without changing the destination URL? We have lots of AdWords with different destination URLs within the site, and it would be tough to throw in an AdWords landing page for each AdWord.

[venrooy]

You could put the conversion code on your landing page. Then the conversion count would only go up if they click on your ad.

[netmeg]

That would only work for conversions, though - not clicks.

I'm looking at my log files, and other than the fact that my AdWords urls have different page names, I can't see any difference between those and the regular Google referrals.

You might could do it by getting some tracking urls from Google. It's in the help files somewhere when you log into AdWords - search on "tracking url"