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Question About Creating New Ads in Your Campaign

9:57 pm on Jan 22, 2006 (gmt 0)

5+ Year Member

True or false : whenever I create a new ad or edit an exisiting ad in a campaign my ads are reviewed manually by a Google person.

My question: How many times can I create a new ad? Is there a limit?

10:03 pm on Jan 22, 2006 (gmt 0)

5+ Year Member

I'd like to know the guidelines on this as well. It seems like sometimes I start new ads, and they go up right away. I changed some around yesterday, and they still aren't running.
10:04 pm on Jan 22, 2006 (gmt 0)

5+ Year Member


When an ad in a campaign is edited or a new one is created and goes under review , how come some accounts are live getting impressions during the review while others are in a state of 'suspension' until the new/edit ad is reviewed?

10:11 pm on Jan 22, 2006 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

When you create and ad or edit an existing one, most of the changes go live straight away. They will be reviewed manually after this.
10:37 pm on Jan 22, 2006 (gmt 0)

5+ Year Member

A lot of mine have been taking quite a while to show up lately. And if I do any on the weekend, many don't show up until after Sunday.
1:55 pm on Jan 23, 2006 (gmt 0)

10+ Year Member

It also depends on the topic or keyword I believe.
3:14 pm on Jan 23, 2006 (gmt 0)

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Many, many keywords and ad copy can be considered 'sensitive' and won't show even on Google itself until reviewed by a person during weekday business hours.

Obviously, any keywords/ads which reference kids, children, boys, girls and a whole host of words that you'd never suspect fall into this category. For instance, a "Boy George" CD would likely have to wait, not because of the nature of Boy George, but because of the use of the word 'boy'.

Like I said, the list of words which are automatically flagged at ad entry/keyword entry time are long and sometimes words you'd never think to associate a nefarious meaning with.

In a nutshell, you'll never show on the Search Partner or Content Networks until your ad is looked at by a person. You may or may not show up on Google searches themselves from the get-go. It all depends on how the giant, brilliant algo interprets the meaning of your ad.


5:26 pm on Jan 26, 2006 (gmt 0)

10+ Year Member

In my experience, in general almost all new ads will appear on Google within 15 minutes and on search partners within 72 hours. If you have a rep, you can often reduce the approval time for partners to same day.
9:28 am on Jan 27, 2006 (gmt 0)

5+ Year Member

I also think its geography based. Ads show up much faster in the US(15 minutes). Takes a while longer in other countries.
Are ALL the ads reviewed by people(at some point in time)?
BluBay, there is no limit as to how many times you can create a new ad. There is a limit to the total number of ads in an ad group.
4:48 pm on Jan 27, 2006 (gmt 0)

10+ Year Member

Yes. I have been told by Google reps that EVERY SINGLE AD is reviewed by a human being. There are rooms full of editorial reviewers in Mountain View.
5:18 pm on Jan 27, 2006 (gmt 0)

5+ Year Member

i know your had has to be review before you can be "blue bared" as well.

i didnt know there where "whole rooms" of reviewers in mountin view