Testing Adwords Effectiveness---What Method Would You Do?

would you pause or double/triple your volumne?

[sore66]

It's difficult for me to do much adwords click-to-sales tracking with my current sponsors so I want to test my campaigns by either:

a) pausing entirely and seeing if my weekly sales remain the same or go down
OR
B) doubling/tripling my adwords budget and seeing if sales go UP accordingly.

What would you do?

Oh, and Googleguy, I know what your answer is.

What about everyone else?

PAUSE for a week

or DOUBLE/TRIPLE budget for a week

[deep_alley]

Well whatever you do try, let us know the results.

Why not try both though? And if you do plan to increase your budget, in what proportion do sales rise?

[sore66]

I will try a few combinations and will report back.

[DamonHD]

Hi,

I try various strategies including measuring "cost per conversion" where a conversion for me is simply a measure of user "stickiness" ie viewing a few pages in a way that looks like they are interested. (As opposed to "bungee" visitors that view one page and leave for ever!)

I do occasionally try boosting my ad budget by a factor of 10x once I've run the campaigns long enough to weed out most of the egregiously non-converting traffic (read "Search Network" in Asia for me for example!).

Yesterday I paused most of my AdSense and AdBrite advertising and will keep it paused for a week to see how things pan out such as:

1) Real repeat and type-in visitors.

2) Organic SERPs visitors.

3) Value-per-visit of non-paid-ad visitors.

4) Some clues as to whether I should keep a steady ad trickle or go for bursts of "saturation" advertising.

Rgds

Damon

[suzyvirtual]

both are things that you should test, but pausing campaigns is the only way to see what your other methods are bringing in. If you raise bids/increase keywords/ or raise daily minumums, all of these factors could affect your sales in false ways--changing the algorythm or simply upping your spend while not upping your conversions, when in fact your original levels could have been quite profitable.