Search Clicks showing for Inactive for Search Keywords

On Ads not changed since the quality filter on 8th Dec

[webpublisher]

Today I noticed that in one of my campaigns several adgroups were showing clicks and impressions for keywords that were supposed to be inactive for search.

I checked again and they were definitely for search and not content.

This was good news and I searched on the terms in Google and sure enough my ads were displaying.

Whether this will happen on my other campaigns only time will tell.

I can confirm that the ads had not been changed since the 8th Dec when many of my keywords were deemed "inactive for search" unless I paid a king's ransom.

I wondered whether anyone else had noticed this?

[ronmcd]

Inactive keywords have to get impressions occasionally so that google can re-assess the quality score, you just wont get nearly as many clicks as active would. I think thats whats happening.

[deep_alley]

I have noticed this too. It happens every once in a while. Google had replied, that if the over all quality increases, inactive keywords will display ads. The keywords might be active for a moment or even permanently, depending up on how they perform.

[Tropical Island]

We had a very general term go inactive with a new CPC request of 20¢. We left it at 15¢ and three days ago Google started showing it again.

We are slowly lowering the CPC to try and get it back to the 5¢ it was at before all the changes but every time I lower the CPC I expect to see the inactive notice again. We'll see. The average click is now around 12¢ and I need to get it below 10¢ to keep it.

[MovingOnUp]

I'm seeing this pretty widely, too. On one of my highest traffic ones, I'm only able to afford a bid of $0.13. It has consistently shown that I need to raise it to $1.00 to activate. Today, I've received nearly over 10,000 impressions and nearly 100 clicks with an average CPC of $0.06 and an average position of 3.0.

[Tropical Island]

We are slowly lowering the CPC to try and get it back to the 5¢ it was at before all the changes but every time I lower the CPC I expect to see the inactive notice again. We'll see. The average click is now around 12¢ and I need to get it below 10¢ to keep it.

Just an update.

I was able to get this term to a bid of 10¢. Anything lower than that and the disabled notice pops up.

The actual paid click is 7 to 8¢. Works for me :-)