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Search Clicks showing for Inactive for Search Keywords

On Ads not changed since the quality filter on 8th Dec

     

webpublisher

4:33 am on Jan 13, 2006 (gmt 0)

10+ Year Member



Today I noticed that in one of my campaigns several adgroups were showing clicks and impressions for keywords that were supposed to be inactive for search.

I checked again and they were definitely for search and not content.

This was good news and I searched on the terms in Google and sure enough my ads were displaying.

Whether this will happen on my other campaigns only time will tell.

I can confirm that the ads had not been changed since the 8th Dec when many of my keywords were deemed "inactive for search" unless I paid a king's ransom.

I wondered whether anyone else had noticed this?

ronmcd

10:41 am on Jan 13, 2006 (gmt 0)

10+ Year Member



Inactive keywords have to get impressions occasionally so that google can re-assess the quality score, you just wont get nearly as many clicks as active would. I think thats whats happening.

deep_alley

10:50 am on Jan 13, 2006 (gmt 0)

5+ Year Member



I have noticed this too. It happens every once in a while. Google had replied, that if the over all quality increases, inactive keywords will display ads. The keywords might be active for a moment or even permanently, depending up on how they perform.

Tropical Island

12:42 pm on Jan 13, 2006 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



We had a very general term go inactive with a new CPC request of 20. We left it at 15 and three days ago Google started showing it again.

We are slowly lowering the CPC to try and get it back to the 5 it was at before all the changes but every time I lower the CPC I expect to see the inactive notice again. We'll see. The average click is now around 12 and I need to get it below 10 to keep it.

MovingOnUp

1:54 am on Jan 31, 2006 (gmt 0)

10+ Year Member



I'm seeing this pretty widely, too. On one of my highest traffic ones, I'm only able to afford a bid of $0.13. It has consistently shown that I need to raise it to $1.00 to activate. Today, I've received nearly over 10,000 impressions and nearly 100 clicks with an average CPC of $0.06 and an average position of 3.0.

Tropical Island

12:26 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



We are slowly lowering the CPC to try and get it back to the 5 it was at before all the changes but every time I lower the CPC I expect to see the inactive notice again. We'll see. The average click is now around 12 and I need to get it below 10 to keep it.

Just an update.

I was able to get this term to a bid of 10. Anything lower than that and the disabled notice pops up.

The actual paid click is 7 to 8. Works for me :-)

 

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