I don't see much difference in burning thru 100,000 in (somewhat defined) bulk traffic verus burning thru 400 click-thrus...especially since the uncontested words I really want are all at 50 cents to $1 to activate.
And it's not "the machine", it's the "program and the programmer" who set the algorithm.
And it's not "the machine", it's the "program and the programmer" who set the algorithm.
Sigh. Yes, this is the biggest problem I see with Google. It seems to be a company run by programmers.
And I am a programmer.
The utterly insane quota system for the API is a great example of stupid decisions made by programmers getting in the way of profits and usability.
As if Google has a capacity problem with advertisers sucking up too many resources uploading and manipulating profit-producing ads.
Somebody's misguided notion that web-based UI is more efficient.