Ad title

Competitor stole my ad title

[Boesman]

Why does G allow two ads for the same keywords and same teritories to have the same title? I had a very successful title for a year. My competitir changes his title to be exactly mine and the result.... I get less clicks! Why does G allow it or is there something I can do about it?

[ronmcd]

So if Im selling blue widgets, and I want to create a title of Blue Widget Sale, you're saying I shouldnt be able to because someone else already has it?

That would mean only 1 person could have the title exactly match the keyword phrase, and by the 8th ad down they wouldnt be able to write a relevant title at all.

I dont think its practical to limit titles to one ad.

[Frequent]

Sorry but this is inevitable especially with keyword title as mentioned above. Just come up with something even better for a title and/or something in the body to make them choose you. (Or bid more so you're above them.)

Freq---

[edited by: Frequent at 8:33 pm (utc) on Jan. 12, 2006]

[Boesman]

Well, if that's the argument then just copy the title and wording of the top ad! surely that can't be right?

[ronmcd]

Theres only so many words you can get in the title, limiting like that isnt practical. In fact that would be unfair. Who says they didnt think of it themselves?

[Kings on steeds]

if google set only one title per keyword, meaning no 2 people could have the same, we would lose keyword indertion tool, and in turn would lose, targtednes and then lose CTR and then lose position and then lose clicks and sales and then leave adwords.......

maybe i am being a little dramatic but my point is, it would be a stupid idea!

[Boesman]

So what you are saying is that if I found your ad and copied your exact content, then you would be ok with it? I think not!

I am saying that someone from my country, advertising to my audience with the exact same product should not be able to plagurise my copy! What is the difference between this an any other magazine or newspaper ad. If you tried this in Newsweek, they won't allow it and you will be sued by the other guy!

Am I the only one here that has a problem with this?

[ronmcd]

Your post was about the Title, it would be a little sneaky of someone to copy your whole ad, but as far as I know thats not what happened here? Besides, most people creating ads dont copy exactly others copy, they want to take the BEST of others (like the title) and create something unique in the rest of the copy to stand out. You're never going to see 3 or 4 ads all the same, it makes no sense, everyone wants to stand out, not look the same.

So it IS a silly idea to restrict to one title per keyword, sorry. Different if its a trademark of course.

[ronmcd]

..and with newspaper ads, why shouldnt more than one ad have "blue widgets for sale" as the title?

[abbeyvet]

If you tried this in Newsweek, they won't allow it

A better comparison would be with the classified ads section of your local newspaper. Have a look at it - lots of repeated titles I would guess.

[Sweezely]

I think you're being a bit paranoid. Your competitor may not even have read your title and just come up with it by themselves. After all, if it's relevant then what's stopping other people from independently coming up with it? There's only so many words that can fit in 25 characters. It's not like they stole your whole adtext.

It would be slightly more helpful if you could post exactly what was copied (obviously you couldn't because pasting ads isn't allowed here, but still).

[HRoth]

I don't think s/he's being so paranoid. This just happened to me as well. For the past year I have had an ad that is totally unique. For four years no one, not a single company out there, was marketing to this niche. Well, now a few more are, since they see what I am doing. And someone went and copied my title exactly. I went to visit their site, and it does not even cater to the same niche I do. They just saw someone with a good idea and decided to try to market to that group of people. Okay, but they don't need to copy my title. They are also spending more money than me on it now, hoping to take over this little niche even though they don't give a damn about the concerns of the niche and just want to make money off this group of people. It is sleazy for them to try to represent themselves as something they are not. My only comfort is that I actually DO cater to this niche, and customers who visit both sites will see that.

[Frequent]

A title is just a title. Don't worry about it because there is nothing you can do about it.

If they copied your entire ad word for word you could probably contact support and they might force the competitor to change a word or two.

But, unless they copy the whole thing or they are using a business or product name that you own the trademark for you've got no chance.

If you have all your hopes riding on only one ad copy you are missing out on a potentially better performing ad.

Freq---

[ronmcd]

Noones saying s/hes paranoid, just that this is the way it works, and so it should. Unique titles per keyword wouldnt work, and would be very unfair.