As well as the bid price, we know google adwords takes into account:-
1. Your keyword and type of search
2. Your historical CTR
3. Relevancy of your ad headline and ad text
4. (since recently) the relevancy of the content on your landing page
and also I suspect (but I'm not sure)
- your historic conversion rate
- how well SEO'd your landing page is
in determining your ad position for a given keyword.
So is there a software tool available that automatically takes ALL of these factors into account to determine the optimum bid-price (given your proft per conversion)?
What bid-management software tools are people using and which one would you recommend?
Do any of these tools look at the TREND in conversion rates for a given keyword over a period of time, rather than just the average for the whole period?
Our spend is really getting to the point where I'm thinking to write something to do the above, but why re-invent the wheel if there's something out there.....
- improve ad headline/text relevancy for
- improve landing page content relevancy for
rather than just pushing up the bid price.
I haven't tried it myself, but am going to give it a try.
There almost certainly are others. The TOS here is going to make it tough to discuss specifics, though.
There is some question as to whether recent changes to the Adwords API TOS make these tools impossible to use at present, as I understand they require that you plug in your own developer code, which is now verbotten. You can only use your developer code with your own software.
Feel free to sticky me if you'd prefer to talk direcly.
Our solution takes into account all the impression/click/cost/revenue/margin data necessary to optimize to maximum daily profit on AdWords, but to do so we don't need all of the data points you mention. Per your point on trends, however, we do take into account historical conversion trends.
If your spend is >US$50000/month we'd be a fit but below that we're probably overkill.
-Shorebreak
