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dynamically inserting "keyword" in "title"

is it possible?

     

mac_johnson

9:48 pm on Jun 17, 2003 (gmt 0)

10+ Year Member



Does anyone know how can direct me to a resource about using dyanmic content in adwords. When a user types in 'used widgets' then I want my adword to display that search string.

Vadian

9:10 am on Jul 22, 2003 (gmt 0)



Same applies to the 2 copy lines, btw...

dsmmg

7:09 pm on Jul 29, 2003 (gmt 0)

10+ Year Member



Question... If anyone is still out there!

I just inserted this onto my title, sorta. Instead of entering "{keyword:backup} Widgets", I just entered "{Keyword} Widgets", mainly because I couldn't think of a good overall back-up word. What apears to be happening is that when it matches a search term of mine, it displays it perfectly every time. This means, however, that if it was a very long search phrase, it displays it all!

So, If the user searched for "Very Long Descriptive Words That Could Describe My" my adwords title shows up as "Very Long Descriptive Words That Could Describe My Widget"! In displaying the enormous amount of characters (45 or so), it also happens to stretch out the side adwords boxes for all shown on the page.

Will I be penalized for this? Or is it an allowed thing to do because it matches the search phrase exactly?

defanjos

7:30 pm on Jul 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Will I be penalized for this? Or is it an allowed thing to do because it matches the search phrase exactly?

It is only a matter of time before G disallows all the terms that make your title go over 25 characters - you can be sure they will find it eventually. You won't be penalized, they'll simply disallow those terms.

Giacomo

7:19 pm on Aug 1, 2003 (gmt 0)

10+ Year Member



seth_wilde/webdiversity, thanks for sharing this!

I've been experimenting with this (undocumented) syntax and it works great: my CTR has nearly doubled!

Very powerful and useful for aggregating related keywords under a single ad.

sucks for me that my keywords are loooooonnnnggg words. So I can't fit them in 15 characters

Good news, too_much_information: the 15-character limit has just disappeared! Now you can enter a backup title up to 25 characters long.

I have also learned the following:

Targeted keywords = apple banana cherry
Headline definition = {KeyWord:Fruits}

Search query = apple banana cherry
-> Resulting headline = Apple Banana Cherry

Search query = cherry apple banana
-> Resulting headline = Apple Banana Cherry

search query = apple banana cherry kiwi pineapple
-> resulting headline = Apple Banana Cherry

Pretty cool, isn't it! :-)

gengar56

9:41 pm on Aug 15, 2003 (gmt 0)

10+ Year Member



yeah, what many seem to be forgetting is that {keyword} is not what the searcher types in. they are the keywords that *you* typed in, in google adwords for that ad when you created it.

Pierre2003

2:27 pm on Aug 18, 2003 (gmt 0)

10+ Year Member



Hi Gang,

I just implemented this cool feature on one of my campaigns and waiting to see the results...

BTW - I use {keyword:bckup} as previously mentioned but it only capitalizes the first word. Is there a tag to capitalize evey word's first letter?

like:
search: "nike shoes"

Ad:
Buy Nike Shoes

Thanks!

Giacomo

2:38 pm on Aug 18, 2003 (gmt 0)

10+ Year Member



Yes. Use
{KeyWord:backup}
.

webdiversity

9:26 am on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Another point to note is that if you try to use dynamic keyword titles with mispellings or no spaces then editorial will decline it for spelling.

Mispellings=no dynamic titles (unless you have a seperate ad campaign just for those without the dynamic titles.)

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