This morning, the ads were back on, back in number one. Then suddenly they plummeted. We've tried everything, but even bidding at £60 a click won't get us higher than 50th! 50th! Worse still, it's happened accross the whole account. Reasonably performing ads have just died, appearing at the bottom of the results, even with ridiculous bids.
Yet somehow, it's spread to other accounts linked in our MCC. Ads that have been running for months removed for "trademark" issues. I DOUBLED the bid on one ad that was in 2nd place, and it dropped to 9th. It's almost as if someone at Google has changed something on our account. We can't even get hold of our rep - apparently the whole of Google isn't in the office.
Help!
The budget exceeded message does sound from all reports to be somewhat spurious.
It sounds to me like your activities may have triggered a review of your whole account, which may take a while. Send G a polite but urgent email from within your account to please finish whatever they are doing ASAP and get your account back on track!
Rgds
Damon