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Does automated ad serving use conversion %

     

flipper21

4:41 am on Jan 10, 2006 (gmt 0)

10+ Year Member



I was wondering if you allow goog to automatically optimize multiple ads for you, does it take into account the conversion ratio for each ad or does it just look at pure CTR? Also, looking at CTR, does it look at just search CTR or both content and search CTR to calculate how often google will show one ad vs. another in the same adgroup?

DamonHD

10:54 am on Jan 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

AFAIK this only uses CTR.

Indeed I've suggested to G/AWA a few times that some things (such as the Budget Optimizer) might often (not always) be better driven by conversion than click-through as a better measure of success.

Rgds

Damon

jtara

10:55 am on Jan 10, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



It doesn't KNOW conversion %.

Google Analytics is essentially a completely seperate system. It was a recent acquisition of theirs.

It's no different than any third-party tracking system. It just happens to be owned and run by Google.

Automatic serving uses CTR. Period.

flipper21

2:41 pm on Jan 10, 2006 (gmt 0)

10+ Year Member



Thanks for the replies... so does it take into account search, content, or both ctr % to figure out which ad to serve in an ad group?

It would be a great feature if google could take into account conversion tracking, since some ads might have higher ctr% but worse conversions because of the ad text, etc.

jtara

4:30 pm on Jan 10, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



It would be a great feature if google could take into account conversion tracking, since some ads might have higher ctr% but worse conversions because of the ad text, etc.

Not gonna happen on this planet.

Google wants to optimize their income, not yours.

DamonHD

5:20 pm on Jan 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi jtara,

1) Conversion tracking is nothing to do with Urchin AFAIK, and I get a "cost per conversion" column which G could optimise for. (*How* they do so is their problem!)

2) G will get more trade and more money if they can convince advertisers to spend more IMH. One way may be to optimise for the advertisers' conversions rather than CTR in order to increase flow/volume. Many, many businesses work by increasing flow, sometimes by dropping percentage take. I don't see why AW need be different.

Or maybe I completely misunderstood you on both points! %-P

Rgds

Damon

Israel

6:24 am on Jan 11, 2006 (gmt 0)

5+ Year Member



Indeed Damon, Google conversion data is driven by Google's own code that you can put on some page on your site at the point where you're sure you've made a sale.

It was developed by Google and has been around for some time and is already taken into consideration by the stats. It wouldn't be that much of a stretch for Google to consider conversion data when optimizing ads rather than just the simple CTR.

It's NOT a third party product or "recent acquisition".

Jtara has this confused with the new Analytics product which is not what the original poster was asking about.

Israel

jtara

10:38 am on Jan 11, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Thanks for the clarification. Mea culpa.

I stand by my "not in this world" comment, though... :)

Israel

8:17 pm on Jan 11, 2006 (gmt 0)

5+ Year Member



Flipper had a great idea. Go and post it in the "Google Adwords Features I'd Like to See" thread, Flipper.

I'd say the idea has an excellent shot of coming into fruition at some point in the future (with an option to go by CTR or Conversion, of course).

Go for it, Flipper!

Israel

flipper21

1:16 am on Jan 12, 2006 (gmt 0)

10+ Year Member



Isreal, I just posted it over in the features forum, thanks for letting me know about it.

Does anybody have an answer for my other question, which is does google take into account ctr% for search only or CTR% for both content and search when choosing what ad to show in an adgroup?

 

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