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Is Multiple Ads for the same keyword against TOS?

Competitor using 4 different domains to redirect traffic to same site

         

WebFusion

10:56 pm on Jan 9, 2006 (gmt 0)

10+ Year Member



Hello all,

I have a competitor whom I compete with for the same keywords. For the last 6 weeks or so, this person has been using 4 different domains (all of which redirect tot eh same site) and essentially monopolizing the top 4 spots for our keyword.

My question is....isn't this against Adword's rules?

ronmcd

11:04 pm on Jan 9, 2006 (gmt 0)

10+ Year Member



Its definitely against the TOS to do a redirect where the display url doesn't accurately reflect the final destination url. If thats the case, contact adwords support and report the redirecting ads and they will do something about it.

WebFusion

12:00 am on Jan 10, 2006 (gmt 0)

10+ Year Member



What about the same account bidding for the same keyword 4 times using 4 different domains (which redirect via a frame to the same site).

Also...is there a specific email address I should report the offender to?

wedouglas

12:06 am on Jan 10, 2006 (gmt 0)

10+ Year Member



you cant have more than one ad show for a keyword with one account. the system always shows the highest ranking ones. it isnt based on the domain.

Kings on steeds

12:18 am on Jan 10, 2006 (gmt 0)

10+ Year Member



what i think you mean, i 4 accounts, 1 keyword, 4 adverts, 4 domains, 1 webpage.

you have a company they make for accounts and in each account have the keyword widget and then have a diffrent advert in each account all going to diffrent domains but the site is set so it loads the main site say widget.com in a frame to the user/google see's www.widget1.com,

i think this is running a fine line, i cant give an exact answer all i can sergest is contacting your rep and asking them, i would think it would be against the TOS as google wants to provide as much targted content relevant infomation as it can, 1 page on 4 spots 4 one keyword is not amazinly targted.. in fact maybe the opersite.

i hope this helps
Alan

ronmcd

12:34 am on Jan 10, 2006 (gmt 0)

10+ Year Member



Well one account cant be bidding on a keyword and have all 4 slots filled with different domains, they would appear in rotation, so they may be using different accounts which definitely isnt allowed, thats double serving (quadruple serving?)

Alternatively they could have 3 or 4 affiliates but thats still against the TOS if those affiliates are redirecting to a different url than the one being displayed in their ad. Either way its against the TOS.

Would be ok if the affiliates all used different landing pages on unique domains and they didnt redirect.

WebFusion

12:38 am on Jan 10, 2006 (gmt 0)

10+ Year Member



Well one account cant be bidding on a keyword and have all 4 slots filled with different domains, they would appear in rotation, so they may be using different accounts which definitely isnt allowed, thats double serving (quadruple serving?)

Looks like that's exactly what they're doing (using 4 different accounts in an attempt to lock all competitors out of the top 4 spots).

I've reported them...we'll see what happens.

kanetrain

2:59 am on Jan 10, 2006 (gmt 0)

10+ Year Member



Well.... it might be against the TOS, but I'm not sure I'd report them. If this person is a competitor, let them engage in this practice as much as they want until they put themselves out of business. Unless they have deep deep pockets, this will just cost them $$$$ and give you a competitive advantage when their cash is depleted. This type of practice just isn't sustainable (long-term).

Kings on steeds

9:38 am on Jan 10, 2006 (gmt 0)

10+ Year Member



having multipul accounts is not against TOS, we are running LOTS, and even having dirrent account on the same keyword but dirrent adverts and domains is not against the TOS, my question is that the pages are exactly the same! this i think is against the TOS

ronmcd

9:40 am on Jan 10, 2006 (gmt 0)

10+ Year Member



Report it. If its profitable for different companies to be in positions 1-4, surely its profitable for one company to pay to be in all 4 positions. They might be spending a lot, but they'll be earning a lot more.

jtara

10:35 am on Jan 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you have multiple accounts, you are required to notify Google of that fact. You need to give them a list of your accounts. They will "do things in the back end" to ensure that you are not double-served. (Or triple, or quadruple...)

jimberan

2:30 pm on Jan 10, 2006 (gmt 0)

10+ Year Member



I have reported a situation like this more then a week ago to Google. They asked for screenshots which I made and I even showed them the whois of 4 domains all ranked on the first page and all owned by the same guy. They thanked me and said they would investigate. Each day the guy has new domains or using fake URL in the ads but google still hasnt stopped the guy and i have send them new screenshots and the whois info. I dont understand why it takes so long for them to take action. In this case its travel related words for the middle east and asia.

netmeg

3:58 pm on Jan 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yes, I am having the same situation where a client's competitor is using multiple accounts and domains for the same company and same keywords. I reported it two weeks ago, and Google said they'd look into it, but the ads are still running. It sure would be nice if we at least got an acknowledgement of some sort.

jtara

4:23 pm on Jan 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google doesn't seem to much care about their TOS lately.

I reported a case of violation of the affiliate policy.

The Display URL of site belonging to affiliate, but instead of landing on affiliate site, redirected to land on the mothership.

Not only that, the domain name is a variation on the parent company's. Probably just this side of a trademark violation. But that's an issue for the parent company to deal with. Further, if you go to the actual website of the affiliate directly, the parent company's required affiliate language is nowhere to be found.

This guy just doesn't care about rules. Google says "welcome".

In the past, Google followed up on these. Not any more. Actually, they had me convinced that they just routinely elimiated these and so there was no need to report them. I accepted that you just might see them between the time an ad is placed and the time it is reviewed.

This one's been there for a week since I reported it. So, not only are they no enforcing the rule automatically, they aren't even enforcing it when it's reported.

WebFusion

4:47 pm on Jan 10, 2006 (gmt 0)

10+ Year Member



Update: REceived the usual canned response from google, and frankly didn't expect much (this guy's been doing this now for a considerable amount of time, so it MUST be a profitable technique for him).

However, as of this morning, all 4 ads are gone. Not sure if it's a result of google's intervention or not (and I'm sure they would never tell me anyway), but I DO know that my CPC is not exactly half what it was ;-)

dane120

10:56 am on Jan 31, 2006 (gmt 0)

10+ Year Member



Just to clarify

Is having two accounts for two different companies bidding on the same keywords but using different adverts and domains against the TOS?

ronmcd

2:52 pm on Jan 31, 2006 (gmt 0)

10+ Year Member



thats the definition of double serving, if you opened those two accounts to make money, eg you are an affiliate of both companies. Double serving is against the TOS.

Might be different if the accounts are opened by the two companies, but you manage the accounts for them.

dane120

3:01 pm on Jan 31, 2006 (gmt 0)

10+ Year Member



That would be the case, the accounts aren't affiliate schemes. Both accounts had been opened by two separate companies and I have been asked to manage each of the accounts.

Surely this can't be against the TOS as the must be a very high chance of being asked to manage accounts for companies in the same market looking at bidding on the same keywords?

ronmcd

3:45 pm on Jan 31, 2006 (gmt 0)

10+ Year Member



Yeah, nothing wrong with that. Im sure theres others here who do the exact same thing and might be able to help.