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After digging around some stats, I realized that a competitor one spot above me copied my Adwords Ad text and replicated my landing page (almost exactly exluding banner and some text here and there).
Sent Google an e-mail about the ad, but what can really be done about the rest? Am I to just get into a bidding war with this person?
I had a previous incident where someone copied my landing page exactly. So I emailed him and politely asked him to take it down as he is infringing my copyright. He claimed that his designer did it and took it down :)
You can do some things :-
1. inform Google
2. complain to his registrar (or host company if you can find this out(
3. if both of you are promoting aff programs, complain to the merchant
4. hint of a legal action
Of course, they got greedy. They "branched out" into a very competitive campaign and lost out big time. Hahahahahahahahahahahaha, we had the last laugh alright!