Timing your ad deliveries during the day

the next great feature?

[fom2001uk]

Wouldn't it be geat if we could control the times of the day when the ads are shown? I wonder if Google will ever introduce this feature.

I have a couple of clients whose target markets are very active over a small part of the 24 hour day (between 6pm and 9pm) and it would be great to deliver adwords campaigns just during these hours.

Of course you can do it manually but it is real pain and you will always forget to switch it on or off some days, and so ruin the whole effect.

I think this would be a great feature for most advertisers. Does anyone know if Google is planning such a feature?

Alternatively, is it possible to automate this using software etc? Surely someone must of thought of this?

[Kings on steeds]

I Would love the feature aswell, as i have clients that need to be paused at cutiain times, AWA, has just submited his report, i think we might have been too late, but we are currently working on an API version! we enter there infomation and it will pause there account at the time we set and then resume it again!

[jtara]

Wouldn't it be geat if we could control the times of the day when the ads are shown?

I think it's pretty easy to do with the API. There are some simple scripts for Unix kicking around that you can run as a cron job.

I haven't dug into the API yet, but I intend to shortly. I think Google supports REST, which means that you can just use any command-line HTTP GET tool to accomplish it.

I have observed campaigns that do this. In particular, it seems that major movie studios time campaigns to run for new releases a couple of hours before showtime. After the last show, the ads are nowhere to be seen. They are probably paying close to the ticket price to guarantee the top slot in the blue box.

(I noticed this because I was advertising a book that a recent release was based on. One of my worst campaigns. Lookiloos. Don't ever advertise a book associated with a movie!)

[rise2it]

...and making it EASY for you to pause all of your listings during certain times will help Google's bottom line how?

[DamonHD]

Hi,

I have mentioned this to AWA and had it acknowledged a couple of times.

It would be good for us and good for G if it improves performance (ROI) and confidence and thus total spending.

Rgds

Damon

[fom2001uk]

If anyone has any or has heard of any scrips/APIs that achieve this, please post here or sticky me.

Thanks

[sem4u]

I would like to see this feature offered to advertisers. I believe than MSN are/will be offering this as part of their PPC package. Hopefully Google (and Overture) will follow suit.

[johnser]

Last summer, we had a client who wanted their ads to run 8am-6pm daily.

So we did that for them using the API.
Across 3 different timezones. Worked well :)

[delizia]

If anyone is willing to give us a cron script to do that, which we would install on our server, please let me know. We need to support multiple campaigns with different on/off times.

We are willing to pay a reasonable fee for the software and the installation assistance.

Write to me at giovanni [at] adverbage [d0t] com

Thanks!