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Who "Flipped The Switch Back On"

Finally making money again...

     

heyday

2:57 am on Jan 3, 2006 (gmt 0)

10+ Year Member



All I can say is that somebody must have "Fixed" something with the last update on Friday....

Impressions are back and conversions are back to "Normal".... whatever that means....

December was definatly what we are dubbing "Black December" in our books....

Hopefuly January will make up for it.....

heyday

BluBay

10:14 am on Jan 3, 2006 (gmt 0)

10+ Year Member



How long have you been doing adwords? This is our 3rd year and our CTR,clicks and impressions all dip towards December and in Jan CTR and conversions jump maybe 45-60% al the way through May and then it slowly dips all the way through December.

This may sound silly but I found out that this is because of the weather, when it gets cold in the UK online usage in general is at its highest...When it gets warmer (or as warm as it can get in the UK) people are out frolicking in the sun as opposed to surfing on the net....

briggidere

12:53 pm on Jan 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i can see what you mean blubay about the internet usage going up in the winter but for some of our sites it is the opposite. one in particular sells mobility stuff and it is in the warmer weather, when they look outside they want to be there, but can't go on their own as they are not mobile enough. this is when our site gets busier as our product give them the freedom to do things on their own and get out and about.
it just depends on your industry.

briggidere

heyday

3:46 pm on Jan 3, 2006 (gmt 0)

10+ Year Member



Yes we have been doing this for 3 years as well and yes December usualy is the slowest for our produts but never this slow.... With all of the changes made in November and December it KILLED us.

I'm pretty convinced that this last update some of the issues were fixed....

But that is just my opinion....

heyday

Localizer

6:26 pm on Jan 3, 2006 (gmt 0)

10+ Year Member



Looking to my year average of 2005, today my impressions and clicks went 100% up and the day is not over yet.

BluBay

1:29 am on Jan 4, 2006 (gmt 0)

10+ Year Member



My other theory about December is that most shoppers a hitting bick and motor rather than online shopping, hence the drop in impressions - But one thing Ive found to be true for most online businesses: January is a good month - funny because this is not true for brick and motar. . . .

Heyday, with my Overture listings im sure yahoo changed something, somewhere as in November my steady sales took a 75% dip! its been that way ever since and to this day I am positive something changed with the system - so i totally understand what you mean.

heyday

2:03 am on Jan 4, 2006 (gmt 0)

10+ Year Member



I had the same thing happen with my Overture ads.... It seamed like when they "Figured" out that something was wrong with their "Conversion Tracking....wink wink... back at the end of November" My cost per conversions doubled over night....

Funny though.... Overture is rocking for me the last few days.....

heyday

jtara

11:48 pm on Jan 4, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I didn't notice any increase in impressions that I can't attribute to additional adgroups that I have added. I am doing some "New Year's" campaigns, and have added significantly to my number of adgroups.

What I did notice, yesterday, was a big increase in conversion ratio. Not to pre-Christmas levels, but a very significant increase.

I am pretty new to this, and haven't been through a holiday season before. So, I didn't know what to expect. I was hoping that the post-Christmas drop in conversion ratio was due to people being home with time to waste, and the fact that most (or much) online ordering is done from work.

Sure enough, yesterday - the first post-holiday work day - saw a huge increase in conversion ratio.

I think people are more aware today of company rules on web surfing. While they still buy things from work, they are less likely to do casual surfing or shopping around. But they will take 5 minutes between tasks to get an order in, just as they would think nothing of picking up the phone to arrange a doctor's appointment or call the plumber to arrange that remodel. (But wouldn't be as likely to call around looking for a good price on carpet cleaning.)

That's my theory, anyway.

 

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