Sounds like it could be a problem with your landing page. The fact that you get clicks means that your ad is functioning to some degree. None of those clicks buying means this traffic isn't converting. It could be that your landing page isn't what these people were looking for (i.e. fine tune the ad to better target your traffic) but it seems more likely to me that the page itself just doesn't sell -- doesn't convert.
Any successful PPC campaign requires a combination of factors that need to be fine-tuned: the keywords chosen, the ad itself, and the strength of the landing page. Also, spending $60 is a very low level test -- especially if that amount was spread all around the various markets you named.
Adwords definitely can work and work well - bringing the advertiser a solid bargian for their marketing dollar. At the same time, it can be a major flop if any one of the areas I mention is week. I've clicked on an Adwords ad and ended up on a page that offered me no obvious way to make a response to the offering. Some big businesses may be able to afford Adwords just for "branding" purposes, but most need some sales.
For example, I sell two types of products which are actually very similar and located on the same site. Adwords is very profitible for the one type of product but loses money when I try with the other product. I've given up trying to tweak adwords to make the unprofitible one do as well as the other.
In the end I think Adwords is like the stock market. If you do your homework and know what your doing, you can make money. If you don't know what your doing, you can lose a lot of money very quickly and have no idea why.
Good Luck
Your best bet is to read through these forums and the google adwords message boards. Start slow and monitor everything.
However, if anyone knows of a great book on how to run adwords please post about it.
Jim
There's a lot of help there, especially when you're just getting started.
I'm not sure if G is defualting Content Network on or off these days, but it it's on it means your ad is not only appearing on G's search results but also on any number of AdSense publishers' sites (Ads by Goooooogle), and that is an open invitation to click fraud, which could explain your zero conversion ratio.
I have since found a couple of products that are converting ok using this method. Some days I lose money but overall, over the period of a month I have made a profit.
I guess the message my advice is to keep at it if you can afford to and try to hunt out products that will sell but for which there is little competition. This will keep your click costs down. Not easy though
I have since found a couple of products that are converting ok using this method. Some days I lose money but overall, over the period of a month I have made a profit.
I guess the message my advice is to keep at it if you can afford to and try to hunt out products that will sell but for which there is little competition. This will keep your click costs down. Not easy though
