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Over the last 2 weeks this happened to loads of keyword combinations just about daily, so I contacted our google rep. According to him he has to manually approve each ad, so it then drops (apparently the being subject to established rules). After my complaints (email/phone) he each time promptly approved the new ad so it gave way to established ads, ours among others. It would not take not long though for the same situation to occur again. After all, new ads are posted all the time.
As this is going on for over 2 weeks I wonder: how if google encourages advertisers into a bidding war by delaying ad approval? This would be the perfect way to drive up sales. Or is my google rep. just slow? A change in the google (adwords) algorithm?
Any change to an ad actually creates a new ad, which will then require a new review. I would advise that you never change an ad, until it's one you just created. Create a NEW ad, and don't delete the old one until the new one is reviewed.
Unfortunately, there is no way to tell for sure if an ad has been reviewed. I've requested a checkbox as a feature.
I don't think your Google rep has anything to do with ad review, except when you complain and they accelerate review. I think they are just queued for reviewers.
I doubt that Google delays reviews as a business decision. They would lose many more customers through frustration than they would gain dollars from customers bidding up keywords.
It IS a problem, though, and DOES frustrate advertisers. The checkbox would go a long way to relieving the frustration.
If the person with the highest AdRank doesn't meet the qualifications for premium position, then everything is shifted down to the right.
Basically, the person in first position doesn't meet the premium qualifications, so can't be shown in premium position, and since they have the top adrank, no one else can be ahead of them.
This was a real issue in 03/04, however, it seemed that late 04/early 05 some algos were tweaked to keep this from happening.
There are probably still scenarios where this happens, and it sounds like your in one of them.
For a while, if you couldn't hit the premium spot (usually a CTR issue), you could at least keep others from hitting it as well. That tactic stopped working a while ago for the most part.
If it's an ongoing issue, I'd talk to your rep about the specific instance so that the algos can be further tweaked to keep this from happening.
Yes you are correct. We copied the situation with one of our ads with the same result. Our (updated) ad with a high bid pushed all ads to the right side. Took then 2 days to be approved. After approval other ads went back to top (left) position.
In comparing stats I found that CTR rates drop when the ad is forced to the right. Surely top rank no. 2 gets a higher CTR then rank no. 2 right side. I also noticed that in response to the lower CTR costs per click go up.
We have this problem now for quite a high number of ads. Seems that the algo has changed.
Major issue with me. It costs google millions.
Discussed this with google and yes, they have been slow on approvals over C'ms. Approvals are still on the slow side though. I would think that they have to address this seriously, as posting of new ads or amendments combined with top bids will only increase.
My understading is that ads were "approved" immediately when you write and save them. If an ad contains wierd characters or stuff like that then google will not veen let you create/save it.
Then a few days later the ad gets manually "reviewed" by a person. Only after review is an ad distributed to the partner network or contet nework.
Because of ranking, if the number one bid is on the right, all others should be below it, hence on the right.
Atleast that is how I think it works.
Kind of sucks, but hey it happens. I just put one up and knocked everyone to the side.