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location strategy for more clicks

     
8:47 pm on Dec 24, 2005 (gmt 0)

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Say you have a Biz that can service a radius of 50 miles from your location. Your competition is fierce. What if you narrowed your location to a smaller area & changed it each day, to a different area within your 50 mile radius? Would this help or is it pointless?
12:49 am on Dec 28, 2005 (gmt 0)

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You need to be aware that location targeting can work, but some ISP will mask your users location and so your ad will never be seen by those people with the radius approach. We had this problem in Louisville for a client the ISP there makes everyone's computer look like it is in Atlanta. So the bulk of the market uses insightbb.com for internet service and so a large percentage of viewers could not see our ads. We did a local campaign and national campaign with local targeted keywords to cover all bases. Now you may not have this problem in your area, but then again you may and not know about it.

On the radius, I would stick with one location and manage your adgroups with optimization and cost per click. If competition is fierce, you will simply have to pay to get into the game, no $.10 clicks for you unfortunately. We have found that radius targeting can really work for some clients, but I wouldn't recommend changing the location frequently, remember Google creates a history of your program and this affects your quality score, give it your best shot and stick with it and manage your ads with optimization and watching your max CPC and daily budget. Steer clear of the budget optimizer and watch your account several times a day then give it about 3 weeks fine-tuning as you go.

2:23 pm on Dec 28, 2005 (gmt 0)

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Just a best practice FYI on IP targeting.

Create two campaigns.

In the first campaign, use IP targeting.

In the second campaign, set the location to national, and then use geo qualifiers with your keywords. This will help to catch those surfers with an unknown IP address using geo qualified searches.

(i.e. orange county widgets, los angeles widgets, etc).

People search by zip codes, counties, states, metro areas, cities, area code, and regional names (i.e. bay area real estate), etc - make sure you're showing to those as well.

I don't see the point of changing your 50 mile radius everyday. If you change your location, and keep everything at a 50 mile radius - wouldn't you be advertising to different people every day, and not reaching your target 50 mile market? If I'm missing the point of the reasoning - please elaborate.

8:32 pm on Dec 30, 2005 (gmt 0)

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we are near the edge of our metro area. I believe that folks are likely to travel farther to do business with us from outlying areas on our side of the metro area, than from ones on the other side and in the next state.

So the center of our circle is located 20 miles farther from the metro area, then our actual location.

12:20 pm on Dec 31, 2005 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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In your case I'd take a look into the longitude/latitude targeting.

Google recently made some nice improvements to this feature to make it easy to implement and use.

It'll let you specify your area very well.

Just remember, the area you're specifying is where the searchers IP address is located and not their actual location. So, if there are a few large ISPs just outside your range, you might want to extend it just a bit further than normal.

 

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